International Business Across Borders: A Case Study of Vodafone

INTERNATIONAL BUSINESS ACROSS BORDERS
A Case study of Vodafone
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Executive Summary
India is being considered as one of the fastest growing nations in the world. By having a diverse
nature, India is always successful in attracting various parts of the world towards its open and
developing economy and allows various investors to make investments in the developing and
growing market. There are various companies in India who are operating there but also have
their existence in the other parts of the world or can be said that they are having many
international branches. This assignment will have proper analysis in regards to the factors in
relation to the international business across borders.
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Table of Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Overview of the company............................................................................................................................4
Review of company’s international competitive strategy............................................................................5
Existing organisational design structure and control issues.........................................................................6
Entry strategies used to enter other regions/countries..................................................................................7
Operational control, production and distribution/supply chain management...............................................8
Management of Human Resources across borders......................................................................................9
Identify key issues or opportunities for management..................................................................................9
Recommendations to management for improvement.................................................................................10
Conclusion.................................................................................................................................................10
References.................................................................................................................................................12
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Introduction
Nowadays there are many organisations that are having more than one branch in the various
foreign countries and are operating well for the achievement of success. Companies generally
expand their business internationally in order to increase profitability and productivity and also
to make growth in business activities and tasks (Kumar et. al., 2012). There are also numerous
opportunities in the foreign business market that support them in overall development and
growth. For this assignment, ‘Vodafone’, a telecom company is being selected who is operating
in the country India but are also having branches in many other countries. In this report, an
overview of the company will be given along with its operations. There will be a discussion of
international competitive strategy, control issues, and organizational structure. Entry strategies,
supply chain management, human resource management, key opportunities, and issues, as well
as several recommendations, will be provided so as to draw a valid conclusion.
Overview of the company
Vodafone group is the British multinational telecommunications company having it’s
headquartered in London. Vodafone India is considered as the Indian subsidiary of the UK based
group of Vodafone. It is the second largest company in the mobile phone and the provider of
telecommunication services in the various parts of the world. Vodafone in India has a market
share of 18.42% with around 212.52 million of the subscribers and is having a second largest
network of the mobile communication after Airtel. Vodafone is currently operating and owning
network in around 26 countries and is having a partner network in other 50 countries. Vodafone
global enterprise division is providing IT and telecommunication facilities to the corporate
clients in around 150 countries. Listing of Vodafone is there in London Stock Exchange and
have the market capitalization of around £ 52.5 billion (Indiaretailing,com, 2015). The company
is currently operating in many areas of Egypt, Kuwait, South Africa, Qatar, Ghana, U.A.E,
Brazil, US, Australia, Japan, and India.
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