International Business and Communication

International Business and
Communication

Contents
INTRODUCTION...........................................................................................................................1
Introduction to Bangladesh.....................................................................................................2
Cultural Differences...............................................................................................................3
Cultural Sensitivity.................................................................................................................5
Communication barriers along with challenges.....................................................................5
Communication strategies as well as recommendations........................................................6
CONCLUSION................................................................................................................................7
References........................................................................................................................................9

INTRODUCTION
International business comprises of commercial activities which occur for promoting
transfer of services, goods, resources, ideas, technologies and people across national or
international boundaries (Gong, 2015). This takes place in distinct formats they are specified
beneath:
 Good movement from one to other country i.e. trade, exporting and importing
 Contractual agreements that will aid foreign firms for making use of services, processes
and products manufactured from different nations by making use of franchising and
licensing
 The formation along with operations of manufacturing, sales, distribution and research &
development facilitates within international markets
Successful business is liable for recognising diversity of world within market as well as deal with
different uncertainties as well as risks within altering global market. This is also known as
globalisation. For conducting their operations overseas, firms have to formulate certain strategies
through which they can accomplish the goal behind expanding their operations. International
business and communication refers to ability that is possessed by firm for carrying out their
activities in other nations (Yeung and Coe, 2015). The act associated with transmission of
message from one entity to other is referred to as communication. This is one of the major
barriers which occur while delivering the services in a new country. Thus, it has to be taken into
consideration for making sure that firm can deliver their services as per desired standards. There
are certain trade barriers which are being imposed by countries for generation of revenue.
The major challenges related with international business are communication, trade,
ethnicity, government policies and cultural differences. This report is based on Rowlinson
Knitwear Ltd who deals within manufacturing of apparels. The company is liable for furnishing
school wear dresses for students and knitwear. They deliver their services across UK and are
looking forward to expand their manufacturing in Bangladesh to increase their reach. This report
will provide an insight into country in which firm is expanding their operations, intercultural
theory and cultural sensitivity. Furthermore, different communication barriers will be provided
along with strategies for dealing with the same.
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