International Business Capstone Analysis

International Business
Capstone

Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Basic Information....................................................................................................................................3
Company’s existing internationalization strategy and structure...............................................................4
Company’s competitive advantage (VRIO framework)...........................................................................5
The Industry analysis...............................................................................................................................7
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
The tourism industry involves people travelling to other locations, either domestically or
internationally. The travel purpose can either be related to business or simply leisure. The
industry is growing at an exponential rate and is considered to be one of the major contributors to
the economy of a country (Acco and et.al. 2019). The tourism industry includes hospitality,
transportation, accommodation etc. This report is based on the organization, Crown Resorts,
which is the largest gaming and entertainment group in Australia. The company was founded in
the year 2007 and is headquartered in Melbourne, Australia. The key people involved in the
foundation of the Crown Resorts are Robert Rankin and Ken Barton. Within Australia, the
company owns as well as operates two of the leading resorts of Australia, namely, Crown
Melbourne and Crown Perth. The report includes an analysis of the selected company as well as
the industry in the home country, i.e., Australia.
MAIN BODY
Basic Information
Crown Resorts is one of the largest gaming as well as entertainment group in Australia
that was founded in the year 2007. As mentioned, within Australia Crown Resorts owns as well
as operates Crown Melbourne and Crown Perth, two of the leading integrated resorts in the home
country. Internationally, the company owns as well as operates Crown Aspinalls in London,
United Kingdom (About Us, 2013). The respective company falls in the category of gaming as
well as tourism industry and Australia is among the leading countries that attracts tourists from
different parts of the world either for business purposes or for leisure. Crown Melbourne is one
of the most visited destinations among the tourists with its diverse as well as dynamic facilities.
The company offers luxury accommodation as well as an award-winning dining, conferencing,
entertainment as well as shopping facilities (Bauling, 2017). Not only this, Crown Melbourne is
the largest casino in Australia. On the other hand, Crown Perth the Western Australia’s largest
tourist destinations. It offers an exceptional range of entertainment as well as tourism
experiences. A big stake of the company is held by the general public and the size of the
ownership gives the retail investors a collective power in providing their view point during the
important decisions.