BUSM1227 International Business Assignment 2022

International Business 1
INTERNATIONAL BUSINESS (BUSM1227)
By (Name)
Course
Professor’s name
University name
City, State
Date of submission
1

International Business 2
Table of content
CARREFOUR.................................................................................................................................2
Company Profile..........................................................................................................................2
Changes in the Global Economy.....................................................................................................3
Host country analysis and MNE’s entry strategy............................................................................4
Comparing the national culture of the host country and the home country of your Carrefour.......5
Similarities and/or differences in national cultures impacted your company’s operation in the
host country?................................................................................................................................5
The Concept of Carrefour Company’s entry strategy and its benefits/pitfalls................................7
Alternative actions provided for Carrefour......................................................................................8
Social responsibility and action plans............................................................................................10
References......................................................................................................................................11
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International Business 3
CARREFOUR
Company Profile
Carrefour S.A is a French Multi National Enterprise that operates hypermarkets, supermarkets,
cash and carry stores, retails stores, convenience stores and e-commerce websites among others.
It is a leading food retailer with over 12000 stores all over the world.
Its first shop which was not a hypermarket was opened in the suburbs of Annecy City,
southeastern of France in 1960. Its first hypermarket was opened in June 1963. Before all these,
the Carrefour Group had been created by Jacques Defforey, Denis Defforey and Marcel
Fournier. It was the first group in Europe to open a department store, a large supermarket and a
hypermarket, all under one roof.
The retail outlet has grown ever since and operates in almost 40 countries mainly in Europe, Asia
and a few in Africa and USA. Its headquarters are in Boulogne-Billancourt, France. It currently
has a revenue of $91,955.20 ranking top 100, in the ‘Fortune Global 500’ 2019 list (Global,
2019). It has employed 363,862 workers who work had to make it a consistent global leader in
availing quality food daily, everywhere and at fair prices.
The corporation deals with a range of goods, mainly food products, groceries and general
household essentials such as home appliances, beddings, toiletries and apparel.
Changes in the Global Economy
 Globalization and International Business
 Technology and IB
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International Business 4
 Inter-governmental organizations and IB
 Globalization and International Business
In the early 21st century, globalization has become prominent at a high rate. Retailer companies
mainly from the Western developed countries have saturated their home markets hence they seek
to grow their market places into different nations. This is globalization which gives them access
to huge profits from the new customers and capital available in the global market.
Before a retailer moves to a foreign market, there are a few factors it needs to put into
consideration. Such are challenges like cultural and language differences. Opportunities is
another example where you research feasible markets for your food products (Anand, et al.,
2015). In this case, emerging markets with increasing growth rates, high income areas and vast
population and industrialized regions like China, would be great target markets. Other issues to
consider include best entry and growth strategy in the given market and active branding which
means effective advertising and distribution channels for your products to have a strong visibility
or presence in the new market.
 Technology and IB
In a fast changing retail environment, food and grocery store owners are keeping up by utilizing
technology to ease customer shopping experience and to streamline their trade operations.
Artificial intelligence (A.I) and smart shelf labels are some of the ways they are doing this. A
recent study concluded that in five or so years to come more than half of grocery buyers will be
online shoppers (Crowe, 2018). Shoppers should expect to have a whole new experience
courtesy of evolving technology.
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International Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
A. Explanation of main challenges which threatened globalisation in pre-Covid-19 period.....1
B. Explanation of which of three scenarios outlined by author is most likely to happen and
why?............................................................................................................................................2
TASK 2............................................................................................................................................4
A. Critical assessment of various modes of overseas expansion that are present to company as
well as which mode is appropriate and why?..............................................................................4
B. Impact of identified globalisation scenario that has on company's potential to expand
successfully using this mode?....................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
International business is defined to trade of products, services, technology across national
boundaries and at a transnational scale. It generally involves cross border transactions of
products as well as services among two or more than two countries. It is also termed to be
globalisation. It is basically defined to be trade of offerings by companies across global
boundaries. It is basically relates to any situation where production and distribution of products
and services crosses national limits (Vrontis and Christofi, 2021). Globalisation is a shift towards
a more integrated global economy which could create larger opportunities for international
business markets. It could take place in in international markets for running business. This
report is relied on international business which is classified into two tasks where task 1 is based
on an article of globalisation of scenarios in post Covid-19 and task 2 is based on case study of
Cheeky panda that supplies eco friendly products. In task 1 it consists of various challenges
which threatened globalisation and situations that are outlined by author of article. While task 2
involves assessment of various modes of overseas expansion that are present to company and
impact of globalisation scenarios on company's capability followed by its conclusion.
MAIN BODY
TASK 1
A. Explanation of main challenges which threatened globalisation in pre-Covid-19 period.
It has been identified that era of globalisation, open borders as well as global value chains
are under pressure in terms carrying out business practices successfully (Terziev and Klimuk,
2021). With pre Covid-19 period protectionism, populism and climate change is considered
under major challenges of economic globalisation. Along with Covid-19 has created vast
challenges that could raise a question on outbreak of pandemic disease which has negatively
impacted economic globalisation business practices. According to present three scenarios that are
mentioned in article some of major challenges that has created a barrier towards globalisation in
pre Covid-19 period are as follows:
 Economic recession: Due to carrying of free trade policies in performing globalisation
practices it create an issue for economic globalisation practices to collapse and change it
fundamentally supply chain of company's offerings. As an outcome coronavirus
pandemic could structurally transform internal business practices.
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