International Business: Analysis and Strategies for Expansion

International Business

Executive summary
The international business leads an business organisation towards growth and success, it is very
essential for business organisation to increase to increase their market size and also enhance their
productivity and profitability, it helps business organisation to get international exposure by
taking their business across the national border. This report start with the detailed analysis of the
international market and the company wants to internationalise their product and services to the
host country, this report includes the analysis of the macro environment which leads to analysing
the factors which can influence the functioning of the business and the competitive analyses
using suitable framework. In addition to this in order understand the culture of the host country
the culture analysis is also taken into consideration with the suitable strategic mode of entry.

Contents
Introduction......................................................................................................................................2
Main task..........................................................................................................................................2
Detailed description of the chosen organisation and its product and services readiness for
internationalisation.................................................................................................................2
Assess the impact the host country conditions including the external environment factors and
its national competitiveness....................................................................................................2
Discuss the host country’s culture and its impact on internationalisation process of the
organisation............................................................................................................................2
Discuss the most suitable entry strategy and internationalisation strategy for company.......2
Conclusion.......................................................................................................................................3
References........................................................................................................................................4
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