International Business Assignment - Rahat Continental Limited
12 Pages3940 Words279 Views
Added on 2020-10-23
International Business Assignment - Rahat Continental Limited
Added on 2020-10-23
ShareRelated Documents
International Business
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1Key business drivers behind expansion of Rahat Limited company......................................1Trade protectionist policies and barriers which effects the business operations of new venture................................................................................................................................................3Ethical, social and legal aspects involved in international marketing trade of RahatContinental Limited................................................................................................................3Evaluating the cross-cultural aspects of the developing a new business venture...................5Feasibility of current UK market where Online marketing verses offline marketing of newproducts..................................................................................................................................6Different aspects of international marketing relevant to Rahat Continental Limited............7Determining the impact of Brexit in developing a new venture within Uk country..............8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONInternational business refers to cross-border trade between the companies or government.An organisation expanding the business requires understanding about the trade regulations of thecountry in which they are expanding. This document is based on the international trade of RahatContinental Limited. This enterprise deals with the international air services in which thiscompany works as a IATA (International Transport Association Agent). This report will providea understanding about unrelated diversification of the business in UK where company whereInfant cotton wear will be manufactured at UK. In addition to this, this study will provide various key business drivers that assist theexpansion of company in UK. Various ethical, social and legal considerations are also taken intoaccount in order to expand the business activities of the enterprise. Also, the research will assistreaders about E-Commerce strategy which help in effective expansion and successfuldevelopment of the enterprise. This study will also discover the impacts of Brexit that indevelopment of new venture at UK.MAIN BODY Key business drivers behind expansion of Rahat Limited companyRahat Continental company provides air services to people and now planning to expandits business activities in a diversified manner. New venture will establish E-commerce businessin order to sell infant cotton wear in UK (Correa and Yusuf eds., 2016). Growth anddevelopment of the business in international market will be depend on various kinds of factors.So when the company enters into new market sector and increases its product or service line,they need to consider various drivers that contributes towards the successful expansion of theRahat Continental Limited. The Key Business growth driver is a strategy which mightinvestigates about bringing a new product into the market. Also, company derives a plan toanalyze about the existing products or services. In order to launch or expand new product intonew market. Various key business drivers are as follows:Strategy: It is very important key business driver that aids concepts and ideas forexpansion of the products within market. So this can be determined as a business plan,according to which all the actions activities of the business are performed. Being anInternational business consultant of Rahat Continental Limited, a proper strategy need tobe developed in order to launch a new product within UK market. The sustainable1
expansion and growth of the new venture can be driven by identifying the marketingsituations in which the company is going to expand the business.People and infrastructure: This is another key growth driver which can be determinedby effective team and infrastructure which helps the employees in delivering desiredoutput (Cottier, 2015). Companies that grow fast often have a key individual whomotivates them towards the achievement of main objectives and vision of Rahatenterprise. However, growing the business faster relies on the team as well as individualefforts to accomplish the international trade of cotton wear within UK. Along with theoperations of the business, company also need to develop an appropriate infrastructure inorder to make the workforce motivated towards the goals. This infrastructure needconstant adjustments according to the growth of the business. It involves IT Systems,manufacturing process, office environment along with the basic space. In order tomaintain operational efficiency and growth of the business, infrastructure need to behighly maintained.Funding: As the growth of the business is completely determined by capital investmentand funding procedures of Rahat Continental Limited. So it is one of the most importantkey driver as the success of the company is mainly depends on the funding source thathelps the company production of goods and services (Cullet, 2017). In order to drive thegrowth of the international business in UK, company need to build a strong relationshipwith the customers and suppliers of the firm. Along with this, as the business expandsmerger and acquisition may offer the potential in order to access the entry into newgeographical market.Risk and Reporting: This growth driver, involves the risk factor within the business asestablishment of the New venture is surrounded by high uncertainties. Rahat ContinentalLimited have to consider high risk in setting up international market for which, they needto understand marketing trend, trade regulations and needs of the customers in UK.Thereporting element is also important in order to manage the operations and productivity ofthe firm. Effective communication between all the staff members improve theperformance of the workforce and thus company need to establish a effective reportingstructure in order to manage overall performance of the business.2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
(PDF) International Business strategy assignmentlg...
|17
|5572
|57
International Business Assignment : Rahatlg...
|13
|4507
|74
International Business Strategy Proposal for ABC Continental Limitedlg...
|12
|4423
|89
(Solved) International business pdflg...
|15
|4424
|377
E-commerce and international marketing: key business drivers for organisation to start new venturelg...
|18
|5911
|334
Strategies for International Business Expansion: A Case Study of ABC Continental Limitedlg...
|12
|4163
|56