Telstra's Global Expansion Strategies
Added on 2020-04-01
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International Business 1
Executive Summary International business is cross border conduct of business. There are various issues which acompany may face while engaging in cross border business. However it is also very lucrative asit generates more revenue for a firm. The present study tries to understand the businessexpansion of Telstra into the international arena. Telstra is the largest telecommunication serviceprovider in Australia.At the onset the study introduces Telstra as a global telecommunication service provider anddiscusses its operations. Further the study focuses on various competition strategies used byTelstra. Further, the study tries to understand the organisational structure and control issueswhich are faced by company while executing international business. Further the study tries tounderstand the entry straggles used by Telstra to enter into international markets. As servicedelivery is dependent on human resources, the study also discusses the human resourcemanagement. In continuation the study discusses issues and opportunities for the firm and concludes withrecommending improvement in infrastructure and service delivery to get better results frominternational business.2
ContentsExecutive Summary.........................................................................................................................2Introduction......................................................................................................................................4Overview of the company and current operations...........................................................................4Company’s International competition strategy................................................................................4Organisational Design Structure and Existing Issue.......................................................................5Entry Strategies used to enter other regions....................................................................................7Operational control, production and distribution and supply chain management...........................7Management of human resource across borders..............................................................................8Key Issues or Opportunities for Management.................................................................................9Recommendations for improvement..............................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................123
IntroductionInternational business is the conduct of business across borders[ CITATION Cav15 \l 1033 ].International business allows firms to grow in terms of customer base. It also helps to find newmarkets[ CITATION deP13 \l 1033 ]. Through international business a firm can gain substantialgrowth in revenue[ CITATION Joh04 \l 1033 ]. Therefore, international business is an importantfunction of management in the present world. Many firms aim to become global throughinternational expansionOverview of the company and current operationsInternational business brings in much larger market share for a company[ CITATION Mau14 \l1033 ]. It also has its opportunities and challenges[ CITATION Sal10 \l 1033 ]. Legal, ethicaland cultural framework across borders varies, leading to differences in business practices.Therefore, international business strategies have to be assessed deeply. Telstra is the largest telecommunication company of Australia[ CITATION ACC17 \l 1033 ]. Itsmain products include telecommunication services like voice, data and paytelevision[CITATION Tel17 \l 1033 ]. Telstra has a considerable presence in Australia which ithas generated through the use of acquisitions and quality service delivery [ CITATION Tel17 \l1033 ]. The firm has more than 50% market share in Australia[ CITATION ACC17 \l 1033 ].The firm has also expensed oversees[ CITATION Tel17 \l 1033 ]. It has been present in theEuropean markets since 1992 and has been providing voice and data services to customers.There is a huge and growing market for mobile phones[ CITATION Ass12 \l 1033 ]. Due to thisthe market for telecommunication services is also growing. This opens a huge opportunity forTelstra to sell its services across borders.[ CITATION Tel17 \l 1033 ]. The firm has partneredwith various companies and has expanded to US, India, Hong Kong, China andSingapore[ CITATION Tel17 \l 1033 ]. The firm mostly uses partnering, joint venture andacquisition as a global entry strategy.4
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