European Management Style Influence on Brazilian Management Practices
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This assignment evaluates the cultural differences between Brazil and Europe, focusing on the influence of European management style on Brazilian management practices.
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International Business1 International Business
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International Business2 Contents Introduction......................................................................................................................................3 European management style influence on Brazilian management practices...................................3 Conclusion.......................................................................................................................................5 References........................................................................................................................................6
International Business3 Introduction The cultural background and standard of thinking of each country are different from each other, and the differences in cultures strongly impact the business world. The practices of the management are carried out by many organizations which start and improve through the interactions between the people included.The purpose of this assignment is to evaluate the cultural differences between countries emphasizing the Brazilian and Europe. Brazil is featured by diverse culture and geography; it has been the medium of vital natural resources in its 510 years of history (Brainard and Martinez-Diaz, 2009). Brazil is the largest country of South America not only in terms of population but also in the area. The culture of Brazil will be demonstrated by taking help of Hofstede’s dimension, which covers six dimensions. European management style influence on Brazilian management practices The management practices of Brazil are different from other nations as it has adopted dominant management practices. Managers are expected to change and they give direct instruction to the subordinates with expecting that these would be followed by them without any debate (World Business Culture, 2019).
International Business4 Figure: Cultural factors of Brazil Source:https://www.hofstede-insights.com/country-comparison/brazil/ To analyse the management practices of Brazil, Hofstede analyses are taken into consideration inordertoanalysetheEuropeanmanagementstyleinfluenceonBrazilianmanagement practices. It covers 6 dimensions such as power distance, individualism, masculinity, uncertainty avoidance, long term orientation, and indulgence. Each factor has its own importance and it is vital for the management to consider its aspect in the context of providing better services to the employees. Six dimensions of Hofstede are mentioned below: Power Distance It is the dimension that involves the fact that all people in societies are not equal; it shows the attitude of the cultural in the context of the inequalities amongst us. The score of Brazil in this factor is 69 that reflect a society that believes hierarchy should be honored and inequalities should be accepted by the societies (Hofstede’s Insight, 2019). The management practices in Brazil show respect to elders and there is one boss in the companies who take all responsibility. Individualism The score of Brazil in Individualism is 38 which elaborates that people of this country are integrated into strong. It is a vital aspect in the working environment to help each other. The management practice of Brazil is built a trustworthy and enduring relationship: a meeting generally begins with normal conversations for the purpose of getting knowledge of each other before doing business (Hofstede’s Insight, 2019). Masculinity
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International Business5 A high score on this dimension elaborates that the society will be motivated by competition, attainment and success. Feminine score on this dimension is low that depicts dominant values in society. Brazil scores 49 that shows the management practice of the business is intermediary due to European management style (Hofstede’s Insight, 2019. Uncertainty avoidance The score of Brazil is 76 and in all high uncertainty avoidance societies, rules, bureaucracy and laws are vital to making the safer world. It is necessary for Brazilians to have an effective environment of working and due to the high score in this dimension; Brazilians are so passionate and demonstrative people (Hofstede’s Insight, 2019). Long term orientation Long term orientation is the dimension that depicts society has to maintain some connections with its own past at the time of dealing with confronts of the present and future. Brazil has 44 scores on this dimension (Hofstede’s Insight, 2019). Indulgence It is the dimension that is elaborated as the level to which people endeavour to control their desires and impulses, on the bases of the way that they were increased. The score of Brazil is 59 as it as an indulgent society. People in societies distinguished by a huge score in indulgence majorly display a willingness to make realize their impulses and wants in the context of enjoying life (EN, 2016). Example of a case study
International Business6 The impact of European management put positive impact over the Brazilian management style as EU motivates Brazil to minimize tariff and non-tariff barriers, and to develop a stable and more open regulatory environment for European traders and investors. Brazil is the country that is the main economic partner of EU (Valle, 2008). However, the fact is that Brazil is liable for less than 1% of total European exports and imports, signifying that there is huge potential in commercial bonding by Brazil. The role of Brazil is huge in supplying raw materials and food to European companies in order to meet the demand of Brazil for equipment, chemical products and machinery. It should be harassed the actual fact that, although around 50% of Brazilian exports of goodstothe EUarecommoditiesof goodstothe EU(Ardichvili,Jondle, Kowske, Cornachione, Li and Thakadipuram, 2012). Brazil is more focused on exporting the machinery, aircraft and steel to EU. It depicts that the management style of EU put impact over the management practice of Brazil as the exchange of goods and import and exports services are dependent on each other. Due to Brexit, it is necessary for Brazilians companies to review any remaining agreements which include investments, companies, imports and exports of the UK, for the purpose of evaluating that if there is any result of these agreements (European Commission, 2018). Impacts can remain because of the expected changes in laws and legislation after the Brexit, because of the decrease in incentives and financing programs, along with other evaluations that can impact the implementation of the agreement. The management practices will be impacted because of the difference in culture as people of Brazil is having a different tendency to handle the tasks
International Business7 Conclusion It can be concluded from the above discussion that the impact of European management style put influences over the management style of Brazil. The discussion has been made on the Hofstede’s dimension in which the culture of Brazil has been defined by taking consideration of six aspects of the Hofstede model. The example has been given in the context of providing efficientknowledge regarding the relationshipbetween European managementand Brazil management because there are many things that are importing and exporting to each other.
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International Business8 References Ardichvili, A., Jondle, D., Kowske, B., Cornachione, E., Li, J. and Thakadipuram, T., 2012. Ethical cultures in large business organizations in Brazil, Russia, India, and China.Journal of Business Ethics,105(4), pp.415-428. Brainard,L.andMartinez-Diaz,L.eds.,2009.Brazilasaneconomicsuperpower?: understanding Brazil's changing role in the global economy. Brookings Institution Press. EN,2016.BrazilandtheEU.Available[online] https://eeas.europa.eu/delegations/brazil/986/brazil-and-eu_enAccessed on 18thMarch 2019. EuropeanCommission,2018.CountryandRegions.Available[online] http://ec.europa.eu/trade/policy/countries-and-regions/countries/brazil/Accessed on 18thMarch 2019. Hofstede’sInsight,2019.CountryComparison.Available[online]https://www.hofstede- insights.com/country-comparison/brazil/Accessed on 18thMarch 2019. Valle, V.M., 2008. Interregionalism: A Case Study of the European Union and Mercosur 1.available[online]https://warwick.ac.uk/fac/soc/pais/research/researchcentres/csgr/garnet/ workingpapers/5108.pdfAccessed on 18thMarch 2019. WorldBusinessCulture,2019.BrazilianBusinessManagementStyle.Available[online] https://www.worldbusinessculture.com/country-profiles/brazil/culture/business-management- style/Accessed on 18thMarch 2019.