International Business Expansion Strategy for Rahat Continental Limited in the UK

International Business
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Table of Contents
Introduction...........................................................................................................................................3
1. A detailed strategy proposal based on extensive and relevant market research supported by key
facts and figures.....................................................................................................................................4
2. Researchers on...................................................................................................................................7
a. Key business drivers behind company’s expansion into the UK....................................................7
b. Important barriers to trade and protectionist policies that can hamper the new venture.................8
c. Ethical, social and legal issues that need to be taken into account.................................................9
d. Cross-cultural issues those are relevant to the proposed venture.................................................10
3. The feasibility of the proposed venture............................................................................................12
a. e-commerce option versus other methods of expansion...............................................................12
b. Aspects of international marketing relevant to the proposed venture...........................................13
c. The potential impact of Brexit on the venture..............................................................................14
Conclusion...........................................................................................................................................16
References...........................................................................................................................................17
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Introduction
Rahat Continental Limited is an Indian based organisation that wants to open its new business
venture in the United Kingdom. This company wants to open an E-Commerce platform by
which this company will sell cotton wear for the infants. For this International venture this
report is written. In this report firstly strategy proposal is made that would help this
organisation in making different strategies to fulfil its International expansion goal , after that
there is the discussion of different factors that can help in expanding the business of Rahat
Continental Limited in the United Kingdom. There are different trade barriers is discussed in
this report for the formation of new venture in the United Kingdom. There are different issues
like ethical issues social issues and cross-culture issue is also the problem that new
organisation faces in the new country. All such issues ours understood in this report, the
advantages of e-commerce platform Over The Other business method is described in this
report. After that Rahat Continental Limited can make international marketing strategy for
the expansion of its business internationally is investigated in the support. Finally the
potential impact of Brexit on this new venture is determined in this report
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1. A detailed strategy proposal based on extensive and relevant market research
supported by key facts and figures.
Rahat Continental Limited before beginning the process of research is required to have an
effective strategy proposal so as to ensure that all the activities related to the process of
research are conducted in proper sequence and without any barrier. This will ensure that the
concerned company can get the desired outcome and thereby can make effective decisions in
relation to its operations and functions. For the purpose Rahat Continental Limited can
follow the given strategy proposal that can support the concerned company in having a proper
overview of all the aspects that can support in an effective conduct of the process of research:
Background
The first requirement in the process of
research that is required to be understood by
the Rahat Continental Limited is to have
clear and sufficient knowledge about its
current operations and position so that the
further activities in the process of research
can be conducted effectively. Apart, the
company while understanding its current
operations must focus on all the aspects that
have led to the changes in the normal
functioning of the concerned company.
Goal
The goals of the company must be clear and
properly communicated to all the staff
members’ and employees so as to avoid any
sort of confusion in the working criteria of the
company (Lawlor & Hornyak, 2013). The
following goals are required to be observed by
the authorities of Rahat Continental Limited:
 The cost-effective strategy must be
adopted.
 Developing a strong market position.
 Facing the level of competition in an
effective manner.
 An expertise facility is required to be
provided to satisfy the needs of the clients in
an effective manner.
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