International Business: Freshways Expansion in China
VerifiedAdded on 2022/12/15
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AI Summary
This study focuses on the international business strategy of Freshways, a UK-based dairy company, and its plans to expand into the Chinese market. It includes a PESTLE analysis to determine important business drivers, cultural factors affecting the expansion, trade barriers, and social and ethical issues. The report also evaluates the international expansion strategy of the business.
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