Expansion of In Design (Malta) Ltd. in the Indian Market

INTERNATIONAL
BUSINESS

EXECUTIVE SUMMARY
The report has been covered the cloth manufacturing company of the Malta which need
to expand their business in the Indian market. For this purpose, the report also has been described
the environment of the host country. And this includes the PESTEL analysis of the host country,
SWOT analysis of the host country and also cultural analysis of the India country. The report
further has concluded that the exportation is the best and most appropriate strategy of entering
the Indian market. It is because it involves less risk of losing the position in the new market. This
report also has been covered various options of mode of entry available to the company and the
best they can select out of all the alternatives. The report has been identifying the products the In
Design (Malta) ltd. manufactured and their demand in the Indian market. And this analysis has
concluded that for In Design Company Indian market and export mode is best at the initial stage
of expansion.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Evaluation of product of In Design (Malta) Ltd..........................................................................4
Environment Analysis of host country........................................................................................4
Competitive analysis of host country..........................................................................................5
Cultural analysis of host country.................................................................................................6
Strategic mode of entry................................................................................................................7
CONCLUSION................................................................................................................................7
RECOMMENDATION...................................................................................................................8
REFERENCES................................................................................................................................1