International Business and Globalisation

International Business and
Globalisation

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
The Impact of global trade globalisation.....................................................................................1
Differences of decision making between 2 international markets/countries...............................3
An analysis of the pattern of internationalisation taken by IB....................................................5
A critical application of theories used to formulate solutions to practical problems when
planning for different international markets................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Internationalisation refers to a product design in such a way which is ready to use by the
people in various countries (Benuyenah, 2021). This is a process which is taken into use by
organisations who are looking for expanding their business in other countries in order to increase
profits. It helps the firms in achieving their targets, growing, spread awareness across the globe
and many more. Through internationalisation many business organisations easily expand their
businesses in other countries which leads to increase in profit and high market share in the
marketplace. The managers of the enterprise have to do proper research of the market in which
they are planning to expand their business. As the current market trends and taste of the people is
very important while expanding it into other places. All the workforce in the company are
required to perform well while expanding as they are starting new business which need research
in depth of the place, product and the current market trend of that particular area.
For better understanding of the given topic Micro Focus is the company taken into consideration.
It is a British multinational information technology as well as software company which is based
in Newbury, Berkshire, England. It is public limited company which provides IT consulting
services, around 11000 active employees are working and founded in 1976
This report highlights the influence and importance of globalisation as well as global
trade. It also covers the demonstration of comparing international markets with reference to the
decision making of internal business. Critical evaluation and analysation of the design of
internationalisation which is managed by the international businesses. Application of relevant
theories, knowledge and tools in order to help in formulating alternatives to practical problems
while planning to expand the business.
MAIN BODY
The Impact of global trade globalisation
Globalisation promotes and speeds up the processes of exchange of goods, services,
money and technology across the world (Callaghan, 2021). Globalisation decreases the costs of
production and several other different operations prevailing in business firm. This facilitates the
firm like Micro Focus in cutting their costs of operation and establish them through a global
network channel. For this, this company is planning to expand its business into new markets of
Bangladesh and Congo. Several internationalisation drivers can be taken into consideration while
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