International Strategic Alliances in Foreign Market Expansion

This report discusses the use of international strategic alliances in foreign market expansion, motivations behind the formation of the selected international strategic alliance, benefits and challenges of the international strategic alliance, and suitable alternative market entry strategy. The report focuses on Virgin Atlantic's strategic alliance with Delta Airlines and how it helps both companies in expanding their business at a global level and attaining competitive benefits from its competitors. The report also covers the advantages and drawbacks of international strategic alliances.