International Business Assignment : Rahat
Added on 2021-04-21
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Running Head: International business1International business
International business2 Executive summary:International business is an important face of the modern economy. This face was integrated by various organizations in their core business strategy with the help of the progressed occurred in the technology. In other words, international business is the combination of all the business transactions which are conducted between different countries. The most important element of the international business from business perspective is the multinational enterprise (MNE). MNE is the organization which is able to pursue strategic success across the globe in context of production and sales. It can be said that MNE operates within the borders of different countries. Global expansion is considered as costly and risky procedure, and for offsetting such cost and risk, it is necessary that organizations must develop strong and effective strategic plan. This strategic plan must focus on the three major areas that are global concentration, global synergies, and global strategic motivations.
International business3ContentsExecutive summary:....................................................................................................................................2Introduction:...............................................................................................................................................4Strategic business proposal:........................................................................................................................4Vision of Rahat:.......................................................................................................................................4Mission of Rahat:.....................................................................................................................................4Brief description of business:..................................................................................................................5SWOT analysis:........................................................................................................................................5Goals:.......................................................................................................................................................5Customer Targets:...................................................................................................................................6Industry analysis:.....................................................................................................................................6Research of market:....................................................................................................................................6Key business drivers:...............................................................................................................................6Trade barriers and protectionist policies:................................................................................................7Ethical, social and legal issues:................................................................................................................8Cross cultural issues:...............................................................................................................................8Market environment of UK:.........................................................................................................................9Methods of expansion:............................................................................................................................9International marketing aspects:...........................................................................................................10Impact of Brexit:....................................................................................................................................11Conclusion:................................................................................................................................................11References:................................................................................................................................................12
International business4Introduction:Rahat continental is a business firm which is owned by an Indian family and established in1986. This organization provides different solutions related to the supply chain. It is also thepart of the global WCA Network and through this organization conducts its operations in morethan 30 countries across the globe. Rahat generally make investments in such technology whichadds value to their business and customers such as automated process, increase team workefficiency. This organization provides different services, and because of this wide portfolio ofservices there is rapid increase in the geographical coverage and systematic operations whichhelped them in establishing reputed business (Rahat, 2018). Rahat decided to set new business venture in UK and in this new venture they decided tointroduce e-commerce platform which sell organic cotton wear for infants (0-2 years) in UK. Itmust be noted that, international expansion of business is considered costly and complexprocedure. Before taking such big move, it is necessary that organization must evaluate bothinternal and external factors (Lumen, n.d.).Structure of this report is divided into three sections, and each section address different topic.First section provide detail strategic proposal for this new venture. Second section defines keybusiness drivers related to this expansion, and trade barriers. This section also states ethical,social, legal and cross-cultural issues. Third section defines the e-commerce option versus othermethods of expansion, aspects of international marketing, and Brexit impact on the venture.Lastly, paper is concluded with brief conclusion. Strategic business proposal:A strategic proposal is considered as guide which is related to the growth of the business, andthis section states the strategic proposal for new business venture of Rahat (Lavinsky, 2013). Vision of Rahat:Vision statement of Rahat is to serve the customers and enhance their business. By using theirglobal network and local expertise, Rahat intended to provide organic and best quality productsto their customers. This not only improves competitiveness of their product but also help ingrowing their business. Mission of Rahat:To become global supplier of the infants clothing, and provide best organic cotton clothing forother children’s also. Brief description of business:Rahat intended to start new business venture in the UK, and in this they start e-commerceplatform which sell organic cotton wear for infants (0-2 years) in the UK.
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