International Business: Expanding Hudson Group in the United Kingdom

INTERNATIONAL
BUSINESS
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
1 Overview of company and its products ready for internationalisation.....................................4
2 Macro factors analysis of Host country....................................................................................5
3 Partnership market entry strategy.............................................................................................6
4 Host country culture.................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................9
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Executive summary
The report has discussed about various external factors that impact on expansion of business
across various nations in order to earn higher profit margin. It has also explained about
competitive position of firm and culture of UK that impacts on proposed internationalization
process.
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