Market Entry in Switzerland

INTERNATIONAL BUSINESS
Name of the Student
Name of the University
Author Note

Why Switzerland?
• Switzerland is comparatively cheaper in terms of tax rates
• The annual GDP is higher in Switzerland.
• Lower employment rat
• Switzerland is a globally competitive country
• No civil or political unrests
• Inflation rate is also low
• Since population is educated, skilled labour is expected

Pick Company
• Pick is a FMCG company based in the city of Kuwait
• Established in the year 2011
• A new branch was introduced in AUM in 2014
• In 2015, four branches were opened in Alsalam, Qortuba,
Shwaikh and Sea view
• Product : Balanced food items, PICKYO (frozen yogurt),
PICK Coffee and other nutritious food items

Pick’s Balanced Diet
• Main Unique Selling Proposition is providing of Balanced Food
• Balanced food is served by Pick which are freshly prepared
• The nutritional value of each food item is clearly displayed in
the shops
• It is ensured that the food sold is high in protein, fibers and
vitamins while low in fat, sugar and calories
• It possess balanced caloric ratio

Products In Line

Mode of Entry
• Availability of natural resources and raw materials
• Less trouble in business registration due to strictly
followed laws
• Has A1 financial rating, so profits will be made fast
• High standard of living, thus more importance on
healthy food and lifestyle
• It is a federal republic country