International Business Strategy -

Running Head: INTERNATIONAL BUSINESS STRATEGY
INTERNATIONAL BUSINESS STRATEGY
Name of the student
Name of the University
Author’s Note

INTERNATIONAL BUSINESS STRATEGY1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Conclusion..................................................................................................................................4

INTERNATIONAL BUSINESS STRATEGY2
Introduction
The journey of the five consecutive weeks was indeed full of international business
strategies and intellectual concepts that actually required us to use our grey matter and
analyse the functioning of various businesses. I had some prior knowledge from my
graduation about the subject. PEST analysis, Porter’s 5 forces and Porter’s diamond were
some of these concepts which helped me understand the subject better.
Discussion
Week 1 started with an introduction to the international business perspectives, we
were familiarised with terms and concepts such as macro globalising, industry globalising
and industry globalising drivers. We understood the meaning and types of drivers and their
significances and uses. I was able to relate these concepts in the real life scenarios happening
in the world such as the impact that brexit would have on the investment banks. I started
understanding and analysing the bigger picture of the economy and the impacts that
management mentalities and traditional mind-sets have on these. Major learning in the first
week was understanding the role that ecosystem plays in creating the value of product and the
value of brand in the market. I could understand how interaction among different firms help
them understanding customers’ needs and requirements. Google Inc. for example would be
the best brand in terms of understanding their customers. They have developed digital
applications to reach their end users and know their needs and feedbacks better and
consistently work on it. The main reason for the company’s growth is the way they interact,
innovate and improvise their products and services. Ecosystem was hence explained as the
concept of different brands and companies with similar nature coming together and benefiting
from the collective collaboration. Another example would be innovations in cars, bringing
self-driver cars bring three industry together, the automobile industry, IT and the insurance