International Business Strategy

International Business Strategy
NAME OF STUDENT:
NAME OF COLLEGE:
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Running head: INTERNATIONAL BUSINESS STRATEGY

INTERNATIONAL BUSINESS STRATEGY
Contents
Discussion........................................................................................................................................2
References........................................................................................................................................5
1

INTERNATIONAL BUSINESS STRATEGY
Discussion
The first week of the class helped me to gain knowledge regarding various perspectives of
international business which helped in laying the cornerstone for entire model. By going through
various suggested books and academic journals I got to understand that the globalization of
multinational companies is supported by various motives, namely macro globalisation motives
such as digitalization, industry globalisation and internal globalisation drivers. From the various
lectures which I attended in the first week, I learned that the above mentioned motives can be
also classified as push or pull (Van 2015). Push motives are defined as the drivers which can
push a company out of a country such as political instability whereas pull motives are the drivers
which can help a company attract towards a particular country such as proximity to raw materials
and advanced technological infrastructure (Braga et al. 2017). One of the most recent examples
of push factor is Brexit which made various companies close some of their operations in UK and
move those to any other country. Another example of pull factor can be large number of
multinational companies wanting to explore and expand in to Indian market due to immense
growth potential offered by market. The first week of the class also helped me to enhance my
knowledge regarding various management mentalities which helps in driving strategy of an
organization such as global, international, multi-national and transnational which changes with
the evolution of industry.
The second week lectures helped me to gain an in-depth understanding of the external macro
environment factors of business organization. Through the learning materials provided in the
second week I got to know that a business organization can either look inside the organization
which is also termed as inside-out, or can look outside the organization which is also termed as
outside-in so as to develop strategies. These outlook can provide a competitive advantage to the
business organization (Arbi, Bukhari and Saadat 2017). During, the course of the lecture
provided in Week 2, I also developed idea regarding how various megatrends can affect the
business environment of an organization. After reading various academic journals and all study
materials, I learned about the importance of various strategic tools such as PESTEL, Porter’s 5
Forces and CAGE etc. which helps in the effective alignment of internal and external business
environment of organizations. I also learned the importance of effective alignment of resources
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