Reflective journal on International Business Strategy

Running head: MANAGEMENT
Reflective journal on International business strategy
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Contents
Week 1: International business perspectives..............................................................................2
Week 2: Macro environment......................................................................................................3
Week 3: Industry environment...................................................................................................4
Week 4: Internal environment....................................................................................................5
Week 5: International expansion and strategic alliances...........................................................6
References..................................................................................................................................8
Bibliography...............................................................................................................................9
Appendices...............................................................................................................................11
Appendix 1...........................................................................................................................11
Appendix 2...........................................................................................................................11
Appendix 3...........................................................................................................................12

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Week 1: International business perspectives
Description
In the first week, we were exposed to the wide ranging perspectives through which
the business mechanisms can be understood (refer to Appendix 1). The class lectures
affirmed with the arguments of Beamish and Lupton (2016) on macro globalization, proved
effective for me to expand my skills, knowledge and expertise on the international business. I
can mention about the push and pull strategies.
Selection items of preference
In the lectures, emphasis was given on the motives behind the formation of the push
and pull strategies. It is at this stage, where I gained crucial insights into the alterations and
the contexts, which gives rise to these strategies. The example of the MNE’s and Banks acted
assistance for me to relate the issues.
Shaping of knowledge and understanding
Referring to various books, articles and reports shaped my perceptions about global
strategies, dimensions of corporate globalism and others. I also referred to the company
annual reports for gaining an insight into the unity and coordination in the process of
preparing the globalization strategies. I critiqued the scholarly reviews, which concretized my
experience.
Future outlook
I aim to indulge in group discussion with the experts and team members, which would
me to reduce the knowledge inadequacies on international business strategies. I would also be

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adopting efficient means of negotiation for the means of conflicts, biases and discriminations,
which can degrade the integrity of the workplace.
Week 2: Macro environment
Description
In this week, I came to know about the external factors affecting the business. As a
matter of specification, we were taught about the formulation of strategies in such a way for
achieving competitive advantage (refer to appendix 2). Along with this, considering the
arguments of Jakobsen, Worm and Li (2018), I also learnt about the analytical tools for
measuring the external environment enveloping the business mechanisms.
Selecting items of preference
In the lectures, I liked the concepts of megatrends, which affects the business
environment as a whole. I can make mention of the analytical tools of PESTLE and Porter’s
Five Forces, which are most commonly used for scanning the macro-environmental factors
influencing the businesses. Application of the tools to the business situations helped me to
assess its effectiveness.
Shaping of knowledge and understanding
Referring to the articles and case study reports formulated my understanding about the
analysis of the external environment, affecting the businesses. I conducted keyword search
for gaining information on the influences on the process of formulating the business
strategies. Synthesizing the collected facts with the self prepared notes helped me to deduce
relevant conclusion regarding the external factors.
Future outlook