International Business Strategy | Weekly Assignment

Running head: INTERNATIONAL BUSINESS STRATEGY
INTERNATIONAL BUSINESS STRATEGY
Name of the Student
Name of the University
Author Note

INTERNATIONAL BUSINESS STRATEGY1
In this module I came to know about the basic introductory week on International
Business Strategy where we were given an overview of what we were going to study the
entire week and in the module. I had a very vague idea about international business strategy
and through this module I have gained knowledge on this topic in a detailed manner.
Week 1
In this week, I came to know about the different perspective of why companies
usually expand their business in other countries. While reading an article, I had gained some
knowledge about the different reasons for expansion like gaining more profits and
maximizing the companies to gain a positive reputation in the market and gain a position in
the global marke (Suzuki and Okamuro 2017).
This introductory week lay the foundation for what the entire module is going to teach
us which helped me in developing interest because of the interesting topic and the way it was
presented. From this week’s learning, I came to know about various mentalities which drive
strategy in the business. I understood the different perspectives like transnational,
multinational, global and international factors change with the evolvement of the industry.
The learnings that were taught to us helped us in developing a proper base of this
topic and helped me in associating this topic with the real companies that exist like Adidas,
Facebook, Oracle Corporation and many more. I believe that this base that has been created
from the learning of this week is going to help me further learn the module in a concrete way
which I will be able to apply in a fruitful manner in the near future.

INTERNATIONAL BUSINESS STRATEGY2
Week 2
In this week, I had gained knowledge about the importance of the external
environment in an organisation. According to scholars, in order to run a successful business it
is important for organisations to analyze both the internal as well as external factors in order
to make strategic decision to help in the growth and development of the business (Amara and
Benelifa 2017).
In this week, I was introduced various tools that help in measuring the different
external aspects like PEST analysis, Porters Diamond models and CAGE. Vlados (2019) has
criticized the Porters Diamond model stating that it can be effectively applied in the
developed countries however the model fails to address the job of the MNE’s.
PEST analysis according to me is one of the most important tools for measuring the
external factors which organisations use and I have practiced aligning this model with real
companies like Apple, Samsung, H&M in order to practice using this model so that I can
conduct effective analysis and enhance my skills.
Week 3
This week emphasizes on showing us the significance of learning about the
environment of a business. Prajogo (2016) states that it is important for employees at the
managerial level to have knowledge about the factors in terms of macro environment to gain
strategic fit in the market. In this week I have also learnt about Yips driver of globalization
which is an important tool that aims in identifying the primary or main drivers of
globalization like competition, government, cost and market. Porter’s five forces is another
tool which is useful in analyzing the external environment of a business as it measures the