International Marketing Strategy for Airlines
Added on 2020-03-28
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Running head: INTERNATIONAL BUSINESS STRATEGYInternational Business StrategyName of the StudentName of the UniversityAuthor Note
1INTERNATIONAL BUSINESS STRATEGYTable of ContentsIntroduction......................................................................................................................................2Operations Management at Qatar Airways......................................................................................2Managing Demand and Capacity.....................................................................................................4Below are the statistics shows that Qatar Airways is using Lead strategy, dominating market andtaking over new height in the Airlines business..............................................................................5Conclusion.......................................................................................................................................8References......................................................................................................................................10
2INTERNATIONAL BUSINESS STRATEGYExecutive SummaryThe mission statement of Qatar airways “Excellence in everything QA does” .Now they are wellaware of the market, the strong competitors and the changing technological state of developmentwhich is changing the customers demand, satisfaction and needs, to be all time winner in themarket they should keep expansion to the regions where they are not covered, reduces flightswhich has lower income and passenger booking rates, keep focus on acquiring new welldeveloped luxury aircrafts and in long run expanding and leasing new terminals and airports. Tohelp manage the lead strategy of capacity and demand, Qatar Airways providing Uniqueofferings, personalized customer services, forward thinking, staying modern and leader ininnovation and technology, at same time maintains.High standards of quality service in Arabiccustom, expanding to new regions and attracting new customers. Qatar Airways now emphasizeson plans to have flights inland Chinese cities where demand for flights is high. Qatar Airways isknown for their niche and second tier markets strategies, international market expansions to newregions and acquisitions.
3INTERNATIONAL BUSINESS STRATEGYIntroduction Qatar Airways is state Qatar National airlines 50% owned by the government of State ofQatar, established in 1993. It’s well known fast growing and expanding five star airlines in theworld having won three times 5 star awards in five years since establishment. We will discussone of the most crucial parts of the Qatar Airways which is its Operations. Managing capacityand demand is a very crucial operational aspect in airlines is a tough task to do due tounpredictability of its nature. If capacity and demand are not properly managed, it can havesignificant cost for Qatar Airways. Qatar Airways is using Leading strategy for its operations tomanage capacity and demand. Due to a very effective management team Qatar Airways isexpanding and getting better in increasing rate, dominating many markets and reaching heightsof their business and competing very successfully in the market against giant airliners such asEmirates, KLM, Etched, British Airlines and others (Ang’wech, 2012).Operations Management at Qatar AirwaysThe Organizational structure of Qatar Airways is divided into External and Internal Divisions.External Division is responsible for Independent Subsidiaries and In-flight and on groundservices. It manages following departments:Qatar Aircraft are Catering Company which gives catering servicesQatar Airways Cargo are those which gives Cargo servicesQatar has a Duty Free departures which has arrivals at VIP loungeQatar aviation services and the passengers have air craft which have a cargo handlingQatar executive having the jet subsidiary
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