Whirlpool Corporation: International Business Strategy
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This presentation provides an overview of the international business strategy of Whirlpool Corporation. It discusses the company's aims and objectives, analyzes Porter's Five Forces and PESTEL factors, and identifies key strategic issues. The presentation also highlights the challenges faced by the company in a competitive market.
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INTERNATIONAL BUSINESS STRATEGY Student Name University Name
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INTRODUCTION The whirlpool corporation is an American multinational company , headquartered in Benton United states(Whirlpoolindia.com. 2019). it is a manufacturer and markets home appliances. the company 92000 employees and 70 manufacturing units and technology research centres all across the world. Whirlpool is the largest maker and manufacturer of home appliances. the company was founded in November, 1911.
AIMS AND OBJECTIVES The goal of Whirlpool is to increase type growth rate by 10%. It aims to get a 20% return on investment and the stockholder’s equity (Whirlpoolindia.com. 2019). The company aims to make a growth push. Itaimstoreachanewofsophisticationand innovation.
Achieve results through building relationship with customers. Maintain high standards and legal conduct. Incorporate a culture that embrace diversity and inclusion. Encourage team work and confront new ideas (Whirlpoolindia.com. 2019). OBJECTIVES
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CONT... Threats of new entrants:The threat of new entrants is high. They bring in new innovation and new ways into the market (Issa et al. 2014). Bargaining power of suppliers:suppliers have a dominant position , they negotiate and extract high prices. Bargaining power of buyers:Power customer base demands more discount and offers which reduce profitability in long run. Threats of substitute products:The threat of substitute product is high. Innovative and new products in the market reduce the profitability (Dälken 2014). Rivalry among existing competitors: There is stiff competition in the market, low prices offered by competitors decrease the profitability of the company.
PESTEL ANALYSIS
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PESTEL ANALYSIS Political factors: Political instability, level of corruption, legal framework impacts on the operation and profitability (Issa et al. 2014). Economic factors:The efficiency of the financial market, the level of governmental intervention, labour cost and their productivity, inflation impacts the functioning. Social factors:The culture and behaviour of the customers, there education level, attitudes affects the culture and activities of the company (David and David 2013).
CONT... Technological factors:Technology impacts on the products offered the customers. Advanced technology improved the efficiency (Dockalikova and Klozikova 2014). Environmental factors:the climate change, the laws and regulatory framework impacts the regulations of the company. Legal factors:various law such as copyright, infringement rights, employment law, discrimination law affects the operations of the company (Issa et al. 2014).
KEY STRATEGIC ISSUES Co-ordinate the development of the marketing plans to achieve the desired target. Systematic monitoring of activities all across the departments (Dälken 2014). Coordinating and recommendation of the marketing plan and budget. Implementation of efficient system all across the departments (Issa et al. 2014). Provide quantitative and strategic feedback to the management team (Dälken 2014). Monitoring the performance of marketing and sales activities.
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CONCLUSION Therefore from the above analysis it can be concluded that the company faces stiff competition in the market There are various treats that can affects the profitability of the organization. The governmental interference and other law impacts the performance of the company The aims and objectives of whirlpool has been identified Porter's five force and pestle analysis have been indentified
REFERENCES David, F.R. and David, F.R., 2013.Strategic management: Concepts and cases: A competitive advantage approach. Pearson. Dälken, F., 2014.Are Porter’s five competitive forces still applicable? A critical examination concerning the relevance for today’s business(Bachelor's thesis, University of Twente). Dockalikova, I. and Klozikova, J., 2014, November. MCDM Methods in Practice: Determining the Significance of PESTEL Analysis Criteria. InEuropean Conference on Management, Leadership & Governance(p. 418). Academic Conferences International Limited. Whirlpoolindia.com. (2019).Whirlpool :: The Company. [online] Available at: https://www.whirlpoolindia.com/discover-whirlpool-the- company-lp#gref [Accessed 26 Mar. 2019].
CONT.... Issa, T., Chang, V. and Issa, T., 2014. Sustainable business strategies and PESTEL framework.GSTF International Journal on Computing,1(1), pp.73-80. Dockalikova, I. and Klozikova, J., 2014, November. MCDM Methods in Practice: Determining the Significance of PESTEL Analysis Criteria. InEuropean Conference on Management, Leadership & Governance(p. 418). Academic Conferences International Limited. David, F.R. and David, F.R., 2013.Strategic management: Concepts and cases: A competitive advantage approach. Pearson.