International Business Strategy

Running Head: INTERNATIONAL BUSINESS STRATEGY
INTERNATIONAL BUSINESS STRATEGY
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1INTERNATIONAL BUSINESS STRATEGY
Answer 1
According to the research of Dillon (2016) it can be stated that there are four most
important mega trends in the world that are considered to be the most important aspect for the
business organisations. For example, technological advancement is going to the next level that
helps the business organisations to implement new plans and effective strategies in order to
refurbish business effectively. Content creation is also an important aspect that has a deep
impact on the organisational development effectively. It is further associated with the practice of
demographic changes. In other words, the rapid growth in the global population has created a
great opportunity for the business organisation to flourish their business strategically and
effectively. Furthermore, the global connectivity is also considered to have a great impact on the
global business orientation as business has become smoother and accurate that the customers and
the business organisations also feel a better place to live with. Based on this understanding, it can
be stated that the Rovio Entertainment also get affected by this major trend in the international
business. The purpose of this discussion is to highlight the strategic position of Rovio
Entertainment in the light of evaluating the opportunity and threats that the organisation will be
faced in order to get strategic advantage.
The technological advancement is one of the major concern that every organisation has
to keep on check. It means every organisation is looking for new technologies that will provide
them strategic position in the market. Both the in-house and external activities of an organisation
are influenced by the advent of new technological development. In this regard, Anthes et al.
(2016) opined that the presence of advance technology creates more efficacy into the
organisational communication. It is important for an organisation to ensure the use of technology
and get positive results. Freire et al. (2016) asserted that the new technological implementation

2INTERNATIONAL BUSINESS STRATEGY
will foster effective result of the organisation to enhance the organisational proficiency. On the
other hand, meeting the needs of the customers with time efficient mechanism is also contributed
a lot in path of aiming towards sustainable business practice. It is associated with the practice of
targeting and segmenting the customers effectively. Based on the research of Cote (2017) it can
be derived that the role of the organisations in segmenting customers will help the get effective
results in identifying the different behaviours of the customers and bolster the customer
orientation of an organisation. On the basis of this perception, it can be stated that the most
important part for Rovio Entertainment is to set its target market at first. it requires in-depth
analysis on the target customers and figure out the essentials of the customers that the company
can exploit effectively. Apart from this, keeping a better internal network will also help Rovio to
commence professional activities and generate creative ideas that will be the most powerful tool
for the development of the organisation.
In addition to this, the content creation is identified as the newest part in the rapid
business expansion. For instance, the content or the storyline of a product is more appreciable to
the customers rather than its quality nowadays. In the research of Hamari et al. (2017) it can be
seen that the content creation practice is highly resembled with the paradigm of business
sustainability where the organisation is responsible to focus on the making of the product and
attract more customer to buy the story without a second thought. Henceforth, for Rovio
Entertainment also it is essential to make something different and has relevance in the present
context. Gaming is a platform for the organisation where it can put more innovation and
creativity so that it will be helpful to maximise the customers. Rovio has an innovative and talent
workforce that can easily develop unique games that the not only the youths but the adults are

3INTERNATIONAL BUSINESS STRATEGY
also loved to play. Therefore, the organisation has to set up a thorough analysis on the content of
the new games and maximise the users at a rapid pace.
Besides this, changes in the demographic perception is also played a pivotal role in
order to attract the business organisations rapidly. It is associated with the notion that the
demography is related to the community so that the community engagement is always defined as
the best practice for the modern business organisations. Based on the research of Bidault et al.
(2018) it can be stated that the community engagement practice fosters a solid base of potential
customers for the big business organisations. There are several methods that can bring the local
communities into the business fold of Rovio Entertainment. The organisation tries to diversify
their products but failed to do so due to the lack of engagement in the local communities.
Moreover, sticking with the angry birds patent will never provide the organisation long term
profitability. Rather changing the nature of the product and introduce new items is always
seemed to be an important aspect for the organisation to deal with the competitive market
(García-Posada and Mora-Sanguinetti 2015). It is a challenge for Rovio Entertainment to
maximise its fan base only with the help of the products. Therefore, changing the dynamics of
the company with the demographic trends will facilitate effective business development for
Rovio Entertainment.
Finally, in the light of the global connectivity, it can be argued that the advent of
globalisation creates intensified the competition among different organisation and all the
companies are tried to establish its market effectively. In this regard, Mudambi et al. (2017)
articulated that the global connectivity is the most possible choice for any company to go for.
The unparalleled business strategies of the global organisation initiate more effective means of
development through connecting the overseas market effectively. Therefore, it is also important