Analyzing Global Mega Trends and Their Impact on Rovio Entertainment

Running head: INTERNATIONAL BUSINESS STRATEGY
INTERNATIONAL BUSINESS STRATEGY
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Table of contents
Introduction......................................................................................................................................3
Section A.........................................................................................................................................3
Global mega trends and those impact on strategic position of Rovio Entertainment......................3
Section B..........................................................................................................................................6
Critical analysis of business model canvas of Rovio Entertainment and its strength and
weaknesses.......................................................................................................................................6
Conclusion.....................................................................................................................................10
Reference list and bibliography.....................................................................................................12

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Introduction
The purpose of this study is to focus on analyzing global mega trends and its impact on
Rovio Entertainment. In this study, the opportunities and threats of global mega trends on the
organizational growth have been discussed. In the second section, critical analysis of business
model canvas has been done.
Section A
Global mega trends and those impact on strategic position of Rovio Entertainment.
The term mega trend denotes the long term shifting towards the irreversible consequences
for ensuring the standard outcomes to the world (Retief et al. 2016). Rapid urbanization as well
as continuous changes in the human preferences, the investment policy as well as the
development initiatives in the every organizations have got affected. Due to rapid innovation in
every sector, the wealth creating process has become one of the important concerns. In the words
of King et al. (2017), due to shifting economic status, large scale of people have got migrated
from rural to urban areas. By continuing this, it can also be said that in the current scenario 55%
people live in urban areas, however it can be assumed that within 2050 near about 68% of total
population will started migrating towards the urban areas (Hajkowicz 2015). Due to the
changing global trends, 80% of the total GDP is being generated from the urban areas. In that
case, an introduction of smarter city the effective technological infrastructure has become thee
common for the citizen.
In most of the cases, organizations focus on investing sound amount in case of
introducing the new infrastructure as well as new services so that the needs of potential
customers can be satisfied. Analyzing the four global mega trends it has been identified that 1.

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Shifting economic power, 2. Technological breakthrough, 3. Climate change and 4. Resource
scarcity and 5. demographic and social changes are the important for managing the potential
needs of the target customers. In both the developed and developing countries, economic shifting
influence the overall growth processes in the trade sectors (Suzuki and Okamuro 2017). On the
other hand, climatic changes have come one of the major concerns for managing the
organizations. By continuing this, it can be said that the climatic changes has brought the impact
on the case of proper distribution process of water, food, meals and energy.
Global demographic changes, enhanced the emerging social needs of individuals. After
the globalization technological advancement has become common need among people, which
increases pressure on the organizations for introducing the betterments in the market. Analyzing
the strategic positioning initiative adopted by the company, it has been identified that based in
order to get position in the market, merge and acquisition strategy is being followed by the
company (Denicolai et al. 2016). Analyzing the strategic direction of the company, it has been
identified that through the third party companies, it aims to create games selling chain in the
entertainment industry. Being connected with Chillingo, Rovio Entertainment Company has
negotiated the business deal with Apple, which has helped it to positioned ‘Angry bird’ in the
number one position. In order to expand its business, Rovio Entertainment has introduced free
downloads of two million. With this strategic direction the company gained the strong market
position.
Threats and opportunities of Rovio Entertainment
Analyzing the current situation of Rovio Entertainment in the Television industry, it can
be said that global trends have highly influenced the growth process of the company. Following
the technological advancement as well as different social needs of people, different animated