Utilization of International Strategic Alliances in Foreign Market Expansion

INTERNATIONAL
BUSINESS

Executive Summary
Star Alliance (SA) is one of the most successful companies of UK aviation sector. The
present report has given emphasis on giving recommendation regarding the alternative strategies
for expansion in international market. Suggestion for SA has been highlighted by report
regarding appropriate approach for enlarging its scale of operating at global platform. This report
presents about the international strategic alliances within the airline or aviation industry which
will result into effectively getting excess to the foreign market. Star Alliance is the result of this
which has helped in fighting with the threat and challenges came across the company and
through the way f implementing right strategy has assisted in creating a global presence.

Table of Contents
INTRODUCTION...........................................................................................................................................4
MAIN BODY..................................................................................................................................................5
LITERATURE REVIEW....................................................................................................................................5
Theme 1: Utilization of the international strategic alliances in the foreign market expansion................5
Theme 2: Motivations behind the formation of international strategic alliances....................................6
Theme 3: Benefits and challenges of the international strategic alliance to the partners involved........7
Recommendation....................................................................................................................................7
ANALYSIS AND DISCUSSION ........................................................................................................................9
Theme 1: Utilization of the international strategic alliances in the foreign market expansion................9
Theme 2: Motivations behind the formation of international strategic alliances....................................9
Theme 3: Benefits and challenges of the international strategic alliance to the partners involved......10
Recommendation..................................................................................................................................11
CONCLUSION ............................................................................................................................................13
REFERENCES..............................................................................................................................................14

INTRODUCTION
International business is process of carrying out organization’s practices at global level.
In current scenario, it is essential for firm to focus on its operational activities in effective
manner so that cut throat competition can overcome. The current report has selected the Star
Alliance which is global aviation organization of United Kingdom. Growth and development in
aviation industry at peak level that forces firms to obtain competitive advantages to achieve their
business objectives. Present case study will give emphasis on strategic practices of international
business by analyzing political, social and financial factors. The case study will include the key
elements of global environment which impacts international activities of concerned organization.
Recent and basic patterns of global trade and investment will be involved in case study. Critical
understanding of range market selection techniques will be explained. Proper techniques &
methods for entering and development in international platform for continuing business practices
will be shown. The present report will concentrate on risk minimization methods that can be used
by global operating firm. It becomes essential for specified business to look into appropriate
concepts and framework for gaining knowledge regarding workplace experience.