International Business: Benefits and Challenges of Strategic Alliances in Aviation Industry

International Business

Executive summary
The report has examined in detail varied aspects related to international business goals
within market expansion factors further leveraging varied competencies among strategic alliance.
Further research has concluded analysis in depth of varied advantages. Usage of varied resources
and structural usage of resources for implementation of strategic alliance in UK aviation
industry. It has been found within research optimized among rapport that literature review and
discussion, analysis has fundamentally evolved to generate varied functional scale expansion
within international business goals. Star Alliance, Sky Team and One world are the largest
strategic alliance within UK aviation industry, furthermore proceeding to generate the best
competencies among international business platforms fundamentally.

Table of Content
INTRODUCTION...........................................................................................................................4
Literature Review.........................................................................................................................4
Analysis and Discussion..............................................................................................................8
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
International business can be understood to be one of the most significant aspect widely
growing within companies in recent time period globally, expanding with high scale commercial
competitiveness and strengthened working innovation. Aviation industry internationally is
vividly growing with high scale commercial investments pertaining towards technical functional
strengthened productivity. Furthermore, UK aviation industry is witnessing varied aspects of
strategic alliances coming up among companies for technical productive competitive
functioning. In recent time period, international business entry aspect within strategic alliances is
widely growing for larger scale functional growth. The report will be analysing Star Alliance,
Sky Team and One world as example of international strategic alliance within foreign market
expansion, with detailed focus on motivations behind its benefits and challenges. Study will
identify analysis evolved on alternative market entry strategy in recommendations, for further
synchronised innovations and to strengthen up larger productive engagement. Report also will
further examine suitability of all international strategic alliances methods, benefits and
challenges within foreign market entry aspects fundamentally. Star Alliance, Sky Team and One
world are the largest strategic alliance example in order of size based on capital investment
further exceeding. Report will examine literature review and analysis, discussion based on
competent functional abilities within strategic alliances determining vision oriented growth and
primitive strengthened working benchmarks.
Literature Review
Evaluation of international strategic alliances as an option to foreign markets expansion.
As per the views of Cuellar-Fernández, Fuertes-Callén and Serrano-Cinca (2021),
international strategic alliance is defined as collaborative arrangement between companies for
expanding international businesses platforms and generate functional productivity within