Enhancing Cricket Services through Effective Strategies

The ITCC organization aims to improve the condition of cricket in the UK market by developing effective strategies. To achieve this goal, they should hire professional people, provide training to individuals, utilize social media, and conduct cricket tournaments in Asian countries. Additionally, they need to collect more funds to support their projects and formulate an engagement strategy with players to ensure each player makes a meaningful contribution.

International consultancy
project

Abstract
ITCC is one of the emerging Cricket training insinuation in UK. The company is
making their best efforts to improve present condition of Cricket in UK. Main aim of the
company is to creating brand awareness at international level. For developing their players and
improve their condition they also make outsourcing. It's HR polices are based on promoting
better services and develop engagement of workers within business firm.

Table of Contents
Abstract ...........................................................................................................................................2
TASK 1 Executive summary ..........................................................................................................1
1.1 INTRODUCTION.................................................................................................................1
1.2 Brief statement.....................................................................................................................1
TASK 2 Evaluation of current operation model..............................................................................1
2.1 Defines current business model ...........................................................................................1
2.2 Current business operations .................................................................................................3
2.3 Process design Analysis .......................................................................................................3
2.4 Quality management.............................................................................................................4
2.5 Maslow five stage model ....................................................................................................5
2.6 Impact of management on strategic process ........................................................................5
TASK 3 HRM strategy....................................................................................................................6
3.1 Permanent vs Temporary Contracts......................................................................................6
3.2 Workforce skills and capabilities..........................................................................................7
3.3 Employee Engagement/Satisfaction.....................................................................................7
TASK 4 ANALYSIS AGAINST WORLD CLASS OPERATIONS STANDARDS.....................7
5. CONCLUSION ...........................................................................................................................8
6. RECOMMENDATION ..............................................................................................................9
REFERENCES .............................................................................................................................10

TASK 1 Executive summary
1.1 INTRODUCTION
Consultancy process which helps to organization making effective decisions. It provides
guidance to improve performance. Individuals provide all types of information which are related
to their respective field and helps to firm for gaining information about the market. The present
report is based on the ITCC which is Cricket training institution in UK. This organization
wants to improve present cricket conditions in the UK (Bode, 2014) It's strategic includes
improve condition of the Cricket in UK and conduct tournaments in other countries which
mainly includes India, Pakistan and Bangladesh. The report make analysis ITCC and its
upcoming projects.
1.2 Brief statement
“ To evaluate the efficiency of the Current practices at the ITCC and give recommendation to
improve competitive advantage
 Make evaluation of current business model
 Evaluate impact of HRM strategy
 Analysis against World Class Operations standards
 Make Recommendations on their current business operations
TASK 2 Evaluation of current operation model
2.1 Defines current business model
ITCC is training institution which helps to individuals who want to pursue cricket as
career (Erol, Dikmen and Birgonul, 2017). It also assists to them for looking their structure and
assess the efficiency to improve business process. To make identification of the commercial
business model for the ITCC uses SWOT analysis. It is that model which helps to organization
for improving their performance and helps to them for making effective decisions (Guillaume,
2017). It is that process in which helps to company for understanding the process of market trend
so they can make changes in the market as per the requirements of their people.
Care
The organization take care of their colleagues, consumers and try to improve society.
Simplicity
ITCC believe in making fast decision with clarity and consistency.
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Courage
Firm is committed to make bold objectives and take initiatives.
Trust
They keep their promises and make focuses on building trust by delivering quality of
work.
SWOT analysis of the current business model.
Strengths
 New organization in the UK market.
 Commitment towards their client
 Weaknesses
 ITCC is small organization and low
brand recognition in UK.
 Lack of proper budget
Opportunities
 Popularity of the cricket is increases.
 Increase market share and brand
awareness.
 Capitalise on booming sports industry
which is expected to grow
Threats
 There is heavy competition in sports
sector.
 Mass market of consumers have not
formed brand attitude.
What to improve and how
The major problems which is faced by organization is to low level of brand awareness
among the people. ITCC is small organization and also there is lack of proper budget among the
organization. For achieving this organization need to create brand awareness in the UK market.
…………………………
What opportunities are for the firm and how to achieve?
There are number of opportunities which are available for the ITCC. For achieving these
opportunities’ organization can use of unique promotional techniques such as they can use of
social media. For this firm can make videos of cricket matches so they can target to customers.
The market share of cricket is increases and for that firm can also redesigned websites which
ensure brand is consistent with messages for promoting cricket in UK.
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2.2 Current business operations
The focus of company at present is to improve of the cricket and conduct many types of
tournaments in the different countries. For these business firm try to improving skills and
knowledge about cricket is considered as the most effective tool (Matthias, 2017). ITCC current
business operations are mainly focused on improving condition of cricket in UK and identify
more talented people. For improving condition they need to more fund. It provides over all
guidance to the organization and includes committee which are working for it(Erol, Dikmen and
Birgonul, 2017). Along with this, taking advice is most of the time provide by those people
which holds professional experience in their fields. So by taking consultancy business firm
always gain advantage in their business. In the level of competition are also increases. It
important for each and every company to take advice from people so they can survive in the
market (Penno and Gauld, 2017). The consultants used various types of techniques for collecting
useful information from the market in form of qualitative data through interviews and focus
groups. This process can be done by the firm or by individual person in order to make
improvement in the strategies so they can make evaluation of their procedures in effective way.
2.3 Process design Analysis
The process design analysis is systematic approach which helps to organization for
improving understanding of their process. It's mainly focuses cost reduction, process efficiency
and human resource allocation. Following are the steps which includes process design analysis.
Speed and dependability
In the ITCC it is refers to the time which allocated to each task and training which
provided to their customers (Gale and Barg, 2014). Dependability refers to how fast organization
perform their work. In the ITCC for dependability they allow to training to their clients.
Flexibility
It is refers to how fast changes adopted by organization. In the ITCC for adopting
flexibility they provide different training secession to their players.
Cost
For improving quality of cricket in the UK and promote more emerging talent. They
charge low cost fees from their clients so they can promote more players in UK for cricket.
Quality
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In order to improvement in quality, TQM approach has been used. Through this
approach they improve quality of their services.
2.4 Quality management
Quality management is important part of the organization. It applies to all area of the
company. It has some importance as helps to organization for make survive in the market. As
per the Contemporary literature it is also considered as the continuous process, in this
organization have to make sure that each and every aspects provide quality of work which
should be effective implied on firm (Erol, Dikmen and Birgonul, 2017). There are basically
three steps are included in improving quality of company. Following are the steps included in
quality.
Planning
To making improvement in the quality of the services, it is important to make effective
planning. In this ITCC can also adopt TQM methodology. It is comprehensive management
approach that work horizontally across company. It helps to business firm for focus on quality
services to end users.
Assurance
It is the way this focus on preventing mistakes or defects and avoiding problems when
delivering of services to customers (Guillaume, 2017). In order to assurance of the quality in
ITCC they can provide training for their players. This helps to them for giving better services
to their clients.
Control & improvements
For controlling quality in the organization different elements such as job management,
performances and integrity criteria can be make by ITCC (Gale and Barg, 2014). In the quality
control and improvement is also includes to build team spirit among players so they can make
their services more advance.
2.5 Maslow five stage model
Following is the Maslow five stage model which need to be apply on the ITCC
Psychological needs It refers to the physical needs of the human survival. For promoting
player ITCC need to provide more physical requirement such as give
equipment for playing cricket along with this make sure healthy food is
also needs to be provide.
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Safety needs For satisfying this needs ITCC make sure that no player can injured
during the playing cricket and all the equipment which are used by
individual should not harm to anyone.
Social belonging It refers to the involved feelings of belonging. For the ITCC it is
important to take care of its player and maintained intimacy with them
Esteem All humans need to feel respected. It refers to that all individual should
respects each other value. For this ITCC need to give respects and
freedom to their player so they can give better work.
Self-actualization It refers to motivated individual for using its full potential. ITCC have to
motivated to player so they use their potential for playing cricket
2.6 Impact of management on strategic process
Management of the company also make impact on its strategic process. Decision which
taken by the top authorities also create huge impact on the firm practices. Administration of the
firm give direction to the employees’ activities in order to achieve their specific goals and
implementation of plans (Healey, Jenkins and Lea, 2014). It may effects strategic process of
company. It is important that management's decisions should be line with the organization's
goals which helps to them for avoiding costly mistakes. ITCC is training institution which helps
to young people for pursuing their passions towards cricket. Its management basically work for
the improving the current condition of cricket in UK and wants to conduct cricket tournaments in
Asian countries. Firm's strategies are clear as they want to promote cricket with new players
(Penno and Gauld, 2017). Management also assign the goals to their employees and use of
resources to accomplish their goals. It is all part of strategic process of the organization in which
they mainly focus on developing effective strategies for achieving their goals. In the international
organization it is important to make understand the impact of management on their decision on
the strategic process (Penno and Gauld, 2017). In many contemporary literatures, it is also
included that organization need to make understand the actual impact on management on the
strategic process, as it helps to then for achieve their goals in effective way (Gale and Barg,
2014). For promoting cricket in UK it is important that to make strategies more effective. With
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the help of strategic process they to make changes in their market strategies. Its management
also gets effects by consultant (Gale and Barg, 2014).
TASK 3 HRM strategy
3.1 Permanent vs Temporary Contracts
In the ITCC both type of the employees are recruited permanent and Temporary
contracts. Through this approach they want to building a block of flexibility in organization
which helps to demonstrate and modify the use of the labour resource. For providing training to
to players firm is uses this strategy. In the permanent employees they mainly include Coaches
and other advisory people which have professional knowledge in cricket. On the other hand
temporary contract they include assistances.
Along with the unpredictable impact of Brexit also make impact on the organization's
HRM strategy. By hiring temporary contract they can fulfilment the requirement of the Labour in
the UK market and at their workplace. Following are the points which can effects labour
contract.
 Quality control
 Legal compliance
 Dynamic budgetary constraints in lively market environments
.
3.2 Workforce skills and capabilities
It is important that in business to need to hire correct skills and knowledges. Work forces
planning is a systematic process involving proactively planning and forecasting. This can help
to avoid issues with surplus or shortage of staff numbers. With the help of this approach
organization can forecast what types of skilled employees they want. It is part of the HRM
strategy in which they include a way of getting the right number of people, with the right skill
set. For this ITCC also provide training to their staff so effectiveness and productivity of the
workforces can be maintained.
3.3 Employee Engagement/Satisfaction
Businesses in general are emphasizing the importance of employee engagement. Engaged
employees are motivated and they are self managed which helps to organization for improving
their business performances. ITCC need to make emotional engagement with their workers so
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they can so they can make long term business relations with their employees. In ITCC following
are the practices which create employee engagement.
 Provide work life balance
 Make clear communication with everyone.
 Give equal respect to everyone
TASK 4 ANALYSIS AGAINST WORLD CLASS OPERATIONS
STANDARDS
Dimension ITCC Brand Holford’s Position (based on company
resources)
Workforce skills
and capabilities
Trust – Each
employee
contributes to the
company’s
Success.
HR strategics invloves
supports academic
development of middle
Management.
Management
Competence
Care –
organization
supporting personal
Development by
providing training.
Strongly qualified leadership
Currently engaged developing new
talent in cricket.
Competing through
quality
“Simplicity” Try to
make
implementation of
the TQM analysis
on the organization.
-Try yo improve the quality of the
company services by hiring more
efficient workers
In order to set benchmark in the current business operations in the ITCC, need to make
measurement of their current world class operational performance. This helps to company for
look into the key strength area and maximize competitive advantages (Matthias, 2017). There
are various criteria to understand the current position of the company in relation to World Class
Operations. This technique helps to organization for improving their capabilities and developing
world class operations. firm need to considered more elements for improving their world class
performance (Penno and Gauld, 2017). Along with this they also need to considered to cost
efficiency more effectively. It helps to firm for improving their quality and as it would offer
functionality, followed by dependability or flexibility and speed. Similar, model is also applied
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to the ITCC (Penno and Gauld, 2017). In order to pursuit world class performance in the cricket
organization need to provide cost effective services and try to improve their services by
providing training which helps to them for reducing dependability. All such types of effort
helps to company for improving their services. For world class performances standard they can
also need to improve quality of services so they can make achieve their goals.
5. CONCLUSION
Summing up the above report it can be concluded for the international business proejct
it is important that create more effective strategics. With the help of this ITCC organization
which promoted better services for the Cricket and work toward the present condition of cricket
in the UK market. From the above report it can be concluded that for receiving wants to
improve the present condition of cricket in the market, they need to hire some professional
people so they can gain Better services from the market place.
6. RECOMMENDATION
For ITCC is it important that to make their project more improved. The organization is
focuses on developing effective strategies so they can make improvement in condition of cricket
in the UK. There are various methods which can be used by firm for achieving their goals.
 ITCC involved in providing training to individuals so they should improve their skills
regarding to the Cricket. Along with this ITCC can also use of social media. The
company is planning to conduct cricket tournaments in Asian countries for that they need
to develop effective promotional technique so they can add more talented player.
 Another recommendation is that ITCC should collect more fund. They planned to
conduct Cricket tournaments around the world. For that they need to gather more money
so they can make achieve their goals.
 Review outcome of any employee engagement results to formulate an engagement
strategy with the players. In this organization have to make sure that each player is
making effective contribution in the organization. Engagement strategy helps employees
for developing effective strategics and involved in businesses
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REFERENCES
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