International Culinary Culture, Undergraduate Level

Running Head: INTERNATIONAL CULINARY CULTURE, UNDERGRADUATE LEVEL
International culinary culture, undergraduate level
Student’s Name
University Name
Author’s Note

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INTERNATIONAL CULINARY CULTURE, UNDERGRADUATE LEVEL
Executive summary
The culinary culture of Australia is executed from the perspective of The Heritage Marketplace
of Queen Victoria market of Melbourne. This is a market place which is also and Exhibition of
Confluence of culture, both domestic as well as International based on personal culinary
experiences. This is a market which is equally popular among the local people of Melbourne for
regular purchase as well as a site of attraction for the international tourists. Detailed description
of the site visit is provided in the report that follows. The evolution of food culture is another
aspect that has been undertaken for analysis in this report. This aspect has been discussed in the
report from the perspective of globalisation and its impact on change in food culture, which is
evident in the street food culture which has been popularized by the food trucks, available in
abundance in the Victoria market. This popular culture surrounding the food trucks is delineated
with Impact in this report. The food events organised by the market authority also bears evidence
of impact of globalisation on the culinary culture. The theoretical analysis in this report is
developed on the Framework which highlights food as an intangible heritage. There is further
research evidence in this report where the specific factors like Heritage, culture, identity as well
as political influence Upon the Queen Victoria market of Melbourne have been discussed in
detail with analysis of the apprehended future impacts.

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Table of Contents
Introduction......................................................................................................................................4
Site visit: understanding food as a generator of experiences...........................................................4
Evolution of food market in current context:..................................................................................7
Theoretical Framework....................................................................................................................9
Research evidence.........................................................................................................................10
Conclusion and Recommendation.................................................................................................12
Reference List................................................................................................................................13
Appendices....................................................................................................................................14
Appendix 1: Nuts and Grains.....................................................................................................14
Appendix 2: The Packaged Fruits Market.................................................................................15
Appendix 3: Preserved Foods Market........................................................................................16
Appendix 4: Wine and Beverages..............................................................................................17
Appendix 5: Seafoods (Wet and processed)..............................................................................18
Appendix 6: Confectionaries.....................................................................................................19
Appendix 7: Groceries Hall.......................................................................................................20
Appendix 8: Groceries Market Picture 2...................................................................................21
Appendix 9: Organic Extracts....................................................................................................22
Appendix 10: Organic Market Entrance....................................................................................23

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INTERNATIONAL CULINARY CULTURE, UNDERGRADUATE LEVEL
Introduction
This report is a detailed analysis of the culinary culture of Australia develops on the basis of site
visit of the Queen Victoria market of Melbourne. In the first section of the report, the details of
the site visit including name location as well as basic promotion and marketing channels used by
the Victoria market have been provided. The details regarding the products available in the
market and their alignment with Australian culture and culture have also been done. The next
part of the report discuss the importance of food culture in context to the contemporary topics of
globalisation and the increase of food trucks, delineating their impact on the evolution of food
culture and its influence on the national culinary heritage. In the next section, this report provides
evidence of theoretical framework in order to exhibit the impact of culinary culture. The
concluding section of the report provides research evidence related to food. The topics
undertaken for research under this section includes the impact of culture and heritage, identity as
well as politics and the discussion of these topics have been concentrated around the information
collected from the site visit.
Site visit: understanding food as a generator of experiences
The Victoria market of Melbourne is a Heritage site of Australia that has been into operation for
more than 140 years. The site was constructed at a place which was once recognised as a
cemetery. Initially there were several independent market in that site like the hay market, the
Western market the lower market and so on. After renovation in 1975 all individual markets
where located different stalls under the same roof of the Queen are Victoria market. It is an

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example of one of the most advanced and scientific marketplaces conducting operations as a
popular and active wet market. The scientific approach with which the market was developed is
evident in the installation of a worm farm in the year 2015 so that sustainable waste management
can be done. Victoria market is exactly located on the queen Street. People can reach the market
buy halting at stop 7 or stop 9, Peel Street Undertaker walk to reach the place. However, the best
option is to avail a private car and easy parking is available also. The market is open from 6 a.m.
to 2 p.m. however the timing may fluctuate on different days of the week. Remains closed on
Wednesdays and on specific time of the year, we have the summer night market from 5 p.m. to
10 p.m. there are more than 700 active stores in the market. In terms of foods, the reputation of
Victoria market is particularly high. The best sections include liquor, organic foods, meat,
poultry, sea food, bread and so on. The biggest advantage of this which market is that most stall
owners allow Shoppers to test their products producers on the spot. A shopper cannot leave the
market without checking on the vegetable as well as the fruit section since this section offers the
best variety and quality of fruits and vegetables in entire Melbourne. This is the reason by at least
10 million people visit this Marketplace every year out of which 91% are regular purchasers and
the rest are tourist visitors.
The foodie tour hosted by the market is one of the major attractions. Famous breakfast points
include Pickett’s Deli whose waffles with caramelized banana soaked in rum is popular even
outside Melbourne. There are other small corner shops offering exquisite delicacies like crispy
pork roll with coleslaw for pineapple chutney.
There are specific divisions of the market, which can help the visitors to enter their desired stalls
directly.

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For evidence, the breakfast or lunch sector comes at first, which gives way to the market lane of
an array of coffee shops.
Then there is the dairy hall where customers generally visit to purchase supplies for one week or
more. Dairy products all across Victoria and even abroad is sold in this hall with butters of
various flavour, whey specialised butter, cheese and Curds. It needs special mention that the
Corner Lader of the dairy hall is famous for their amazing cheese as well as antipasto.
The next attraction is the meat and fish hall where almost all varieties of fresh sea foods are
available and it is certain that if a customer buys seafood from any of the stalls, he is going to get
the finest quality. Lucky customer can even get the sea urchin available here. The name of
Victoria Quality Meats needs to be highlighted for the finest pork and beef available there. The
offer some or the other special discount offers almost throughout the year and that too without
any compromise on quality. Organic meats of Hagen’s Organic Meats are also famous
(Sumartojo et al. 2017).
The wonderful organisation of the market is revealed in the presence of the small snack time
counters in between the fish and meat hall and the fruit and vegetable sector. The maintenance
committee of the market keeps into mind that the visitors might get tired and hungry since most
of them keep Surfing the market throughout the day. In this snack time stores, there is assortment
of Pre cooked and processed foods from various reasons which into Chinese from Indian,
Spanish, Malaysian, Sri-Lankan as well as Greek and many others.
The next section is the fruit and vegetable section where the large file of stocks of various fruits
is a definite attraction. The family Run fruit stalls in this place; all have specific sets of loyal
customers. In this place, all have specific sets of loyal customers. Visitors can find them