Market Entry Strategies for Wenzel's in China and Germany

International entrepreneurship

INTRODUCTION
 International entrepreneurship can be defined as approach or process which is
utilised by business to enter into new market
 Current assignment will explain various market entry strategies that can be
implemented by Wenzel's to enter into China and Germany successfully

Company information
 Wenzels The Bakers Limited was established in 1975 located in London, UK.
 It has become the favourite brand amongst the local areas in London and now
the organization is planning to expand its business by opening 100 more stores
in the upcoming years in other locations..

Target market
 Wenzel's planning to target two overseas markets one is inside
the EU i.e. Germany and other is outside EU i.e. China.
 There are some factors which need to be kept in mind before
entering in the new market such as knowledge about location,
financial state of the location and market competition.
 To target market inside the European territory, Wenzel can
establish its store in local market of Munich, Germany as it is
the best location for production and a suitable testing ground
for any international markets.