International Entrepreneurship: Market Entry Strategy and Target Markets

International
Entrepreneurship

Table of content
 Introduction
 Selecting and applying variety of models, frameworks and theories
 International market entry strategy for Wenzel’s
 Two different target markets
 Research products and services
 Competitors of Wenzel’s :

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 Appropriate markets
 Critical analysis and evaluation of the data
 Two target markets
 Market entry strategy which was used and applied by business
organisation
 Marketing mix and implementation and product/service changes
 Reasoning & justify all decisions

Introduction
International Entrepreneurship can
be defined as an approach which
basically relies upon
internationalisation of business
organisations which influences
both entrepreneur along with the
networks which has been
developed by the entrepreneur
regarding international market.

Five Benefits of Entering a Foreign
Market
New markets : Opportunity to explore and
expand
Diversification : Diversify the assets and
operations.
Access to talent : Access to new talent
pools
Competitive advantage : Gain competitive
edge over their opponents and foreign
investment opportunities

Selecting and applying variety of
models, frameworks and theories
It has been analysed that there are ample number of models frameworks and theories
are present in today’s business market which can be used by an organisation when it
comes to develop a market entry strategy through which business expansion can be
done with an ease.