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International Entrepreneurship : Sainsbury

   

Added on  2021-02-20

7 Pages1909 Words21 Views
InternationalEntrepreneurship
International Entrepreneurship : Sainsbury_1
Table of ContentsINTRODUCTION ..........................................................................................................................1Critically evaluation of model or the theory to enter in the new market ...................................1CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................5.........................................................................................................................................................6
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INTRODUCTION International entrepreneurship is an effective approach or the process that determines theentrepreneurship towards the internationalisation of firms. In general terms it is the process ofconducting the business activities in the foreign countries. Main purpose of this approach is toprovide offerings to the customers that meets the needs and targets of target customers (Kiss,Danis and Cavusgil, 2012). This report is based on Sainsbury which is the largest chain of supermarkets in United Kingdom and deals in groceries, clothing, home ware, electricals and manyother products. This report will focus on critically evaluating the effective models and thetheories to properly internationalise the business as well as reflection is also undertaken so as torecognise the difficulties encountered while conducting the project in the effective manner. Critically evaluation of model or the theory to enter in the new market It is necessary for the organisations to globalise their business activities so as to sustainin the competitive market place . Moreover there are various types of strategies which can beadopted by the business organisations so as to successful enter in the new market. It also has aeffect on the decision making on the entrepreneurs to choose the appropriate strategies whileentering into the new market. As Sainsbury is willing to expand its market inside and outside theEuropean Union. Respective company is going to expand its market in Germany which is insidethe European Union and that to in Japan which is outside the European Union. Company willprovide its existing products and services in the different countries so as to enhance its marketshare as well as earns maximum profitability. In order to plan the most effective strategycompany uses proper entry strategy of Franchising which is a important marketing concept andcan be adopted by the business organisations to properly expands their business in differentcountries and therefore to maintain its sustainability in the global market (Terjesen, Hessels andLi, 2016). Choosing this strategy will help the new firms to properly expand its business andcapture the larger market share. Franchising :- franchising is basically a right which is given by one party that is company to the another. This istype of strategy for the business growth which involve two parties franchisor and franchisee. It isan agreement between these two parties in which franchisor grants some authorities or theirrights to the franchisee. Franchisor provide authority to the franchisee to sell their goods and1
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