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International Entrepreneurship Assignment - Wenzel's Backers limited

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Added on  2020-10-22

International Entrepreneurship Assignment - Wenzel's Backers limited

   Added on 2020-10-22

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INTERNATIONALENTREPRENEURSHIP
International Entrepreneurship Assignment - Wenzel's Backers limited_1
Table of ContentsINTRODUCTION...........................................................................................................................3CW1.................................................................................................................................................4International market entry strategies...........................................................................................4CW2.................................................................................................................................................91.Critical Evaluation Of Franchising...............................................................................................9CONCLUSION..............................................................................................................................12REFERENCES...............................................................................................................................13
International Entrepreneurship Assignment - Wenzel's Backers limited_2
INTRODUCTIONInternational entrepreneurship can be defined as approach or process which is utilised bybusiness to enter into new market. In the recent time people like to become entrepreneur andwant to open their own business. But very few people get success in becoming a successfulbusiness tycoon. Present study is based on Wenzel's Backers limited. It was established in theyear 1975. Current assignment will explain various market entry strategies that can beimplemented by Wenzel's to enter into China and Germany successfully. Furthermore, it willreflect on learning as a result of undertaking models of market entry strategies.CW1International market entry strategiesCovered in video presentation CW21.Critical Evaluation Of FranchisingFranchising is one of the greatest business model. It is the best way to expand yourbusiness across the various regions of the globe it is one of the best way to run the business onother's capital. Franchising has its advantages as well as disadvantages too. Franchising is basedon a marketing concept which can be adopted by an organization as a strategy for businessexpansion. Where implemented, a franchisor licenses its know-how, procedures, intellectualproperty, use of its business model, brand, and rights to sell its branded products and services toa franchisee. In addition to a well-known brand name, buying a franchise offers many otheradvantages that aren't available to the entrepreneur starting a business from scratch. Perhaps themost significant is that you get a proven system of operation and training in how to use it.Advantages of Franchising -By giving franchising to others a WENZEL can find new talents across the world, as all thepeople mind are not alike all have their different opinion, different vision to see things so asmany people will join to the company the new ideas will emerge for growth, profit earning andcapturing the large market share (Hanum, and Silalahi, 2017). By providing or giving franchisingto other's a WENZEL can obtain capital as the franchisee's will pay the money to buy the outletof their company, so the company will be able to earn dual advantage firstly, obtaining capital bygiving its franchise to other and secondly it will also help company to expand its brand name and
International Entrepreneurship Assignment - Wenzel's Backers limited_3

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