International Marketing: Market Entry Mode, Competitive Strategy, and Profit Projection

International Marketing

1. Report introduction
 Current study is based on Antoni Manuel which provides accessories to the consumers.
The aim of the firm is to expand its business across the world.
 The current study will discuss market entry mode for the cited in foreign country and will
discuss competitive market strategy.
 It will explain international marketing mix analyses and will define profit project aspects.

2. Background Information
 Antoni Manuel is one of the leading stores that deals with a rich collection of the watches,
belts etc.
 Products are made with rich leather in order to provide the customers an efficient
experience and satisfaction as compared to the other brands.
 There is a huge collection of bags that are considered enough to gain the attraction of any
women. The structure of the company is highly structured as it helps them in achieving
the popularity and productivity at higher rates.

3. Market selection process
 Market segmentation is considered as an efficient way of performing the market analysis.
 This can help Antoni Manuel before expanding their business in different locations.
Various analytical frameworks can also help the company to achieve the same.
 So, the Antoni Manuel can ensure to involve a pre assessing of tools required, patterns or
strategies they can sue, methods for grouping etc.
 This can prove much beneficial for the company to gain a satisfied number of customers
in the international business.