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International Events Management Assignment - MOBO awards

   

Added on  2020-10-22

13 Pages4568 Words171 Views
Business DevelopmentLeadership ManagementProfessional DevelopmentMusic
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INTERNATIONAL EVENTSMANAGEMENT
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TABLE OF CONTENTSIntroduction to the event..................................................................................................................3Event's current SWOT Analysis......................................................................................................3Relevance of the new location for the event....................................................................................4PESTLE Analysis........................................................................................................................4Porter's five force model.............................................................................................................5Ansoff's matrix............................................................................................................................6Segmentation, Targeting and positioning...................................................................................6Relevance to the target Audience....................................................................................................7Details of the event's theme and design...........................................................................................8Outline Marketing plan for the launch of event...............................................................................9Analysis of any barrier or issue and their solution........................................................................10Conclusion.....................................................................................................................................11
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Introduction to the eventMOBO awards i.e. Music of black origin awards were established in 1996 by kanya Kingand Andy Ruffell. It is an award show that is held by MOBO organization and is originated fromUnited kingdom. This awards show is held annually in United kingdom (Berners, 2017). Thisawards show has become of the biggest award show in Europe which has influenced the musicaward ceremonies, has helped in increasing the excellence in black music in UK as well asinternationally for more than 20 years in the musical field of jazz, hip-hop, African music, gospeletc. it is seen as one of the top musical awards which is equivalent to soul train awards. This awards show is held by MOBO organization every year and this year it is to be heldin Nigeria Lagos Eko hotel. It is one of the largest convention centre in Nigeria which canaccommodate more than 6000 people for a concert. Event's current SWOT AnalysisThe current TOWS analysis of MOBO Awards is as follows:Internal and External FactorsStrengths (S)Weakness (W)Opportunities (O)This award is help and hostedat different places every yearwhich increases its popularityall over the world. More advertising of suchshows can be increased inorder to attract new singers thiswill help in overcoming thelimitation of its less popularity.Threats (T)This award show helps inboosting talent of unsignedartist and eliminate the threatof existing singers to finish thetalent of upcoming singers.By organizing and hosting thisaward event at different placedand advertising it at thoseplaces will help in increasingthe popularity of this awardevent. Strength: One of the main strength of this MOBO Awards event is all the professional singers ornew singers are involved and participate in this award show which increases the value,popularity and demand for awards show. Another strength of this event any new talent can showtheir talent and can enter into this industry in other words it helps in boosting the talent of newsingers. Venue of the award is another strength of this MOBO awards as it is held and hosted by
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different countries (Williams, 2016). Its promotion and advertising for the global televisionaudience is another advantage of this event.Weakness: One of the major weakness of this music event is that it is relatively unknown bymost of the countries worldwide and is of very low profile compared to other music awardsevents, in fact is only known and popular in Europe. Another weakness of this award show isthat most of the singers are not aware of its rules, regulations, terms and conditions for gettingnominated in this award show. As only few countries worldwide knows about this award so failsto attract global television exposure. As this time this award show is to be held in Nigeria so themanagement of this award show will be a weakness to be conducted. Opportunities: One of the biggest opportunity for this event is time management. In other wordsif the time management is done and utilized properly then it can become of the biggest hit andsuccessful awards show of UK. Another opportunity for this event is that many new singers areparticipating and are to be launched at the award show. This MOBO award will bring greatopportunities for new singers or participants as it will increase opportunities for the new talentwhich will help them to enter into the tournament.Threats: One of the biggest rising threat for this event is its financial stability. Every year whenthis award is organized and hosted at whichever place they face financial stability as one of themajor problem as it is not that popular outside Europe as compared to award shows. Anotherthreat for this event is increasing expectation of listeners and to maintain that expectations. Relevance of the new location for the eventMOBO awards are held and hosted in different places and is held every years. Last timeit was hosted at First Direct Arena, England and this year it will be hosted in Nigeria at LagosEko Hotel. Nigeria is one of those countries who's economy is driven by growth intelecommunication, hotel and restaurant industry, construction industry (Stratton, 2017). Nigeriais one of those countries who has a quite stable economy. Recovery of global economy haspositively impacted the overall economy of Nigeria.PESTLE AnalysisPESTLE analysis of Nigeria Country is as follows:Political: Political stability of Nigeria is very high as they operate under uninterrupted civiliangovernment. In terns of international events Nigerian democratic government has disciplined law
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