logo

International Expansion of Organization

   

Added on  2021-04-21

12 Pages1147 Words46 Views
INTERNATIONAL EXPANSION OF MARINA BAY SANDS

IntroductionInternational expansion of an organization mainly provides huge opportunities for increasing their revenues and their profitability will also increase in the process. The global expansion of a corporate can also be defined as the thought of the company to reach the different countries with the help of its services and products. The organization can become global if it is able to reach the various countries belonging to different continents (El Akremi, Perrigot & Piot‐Lepetit, 2015). . The expansion of operations of the organizations to other countries is the easiest way to reach the global market.

About Marina Bay SandsMarina Bay Sands is a hotel chain situated in Marina Bay Singapore. The organization had started its operations in the year 2010 and was considered to be one of the world’s expensive property. The facilities provided by the hotel chain include, 2561 rooms, an exhibition centre of the size of 120,000 square-meter (García de Soto-Camacho & Vargas-Sánchez, 2015). The hotel also provides shopping opportunities to the guests with the help of the Sands Mall that is located within the premises of the resort.

Target market of Marina Bay SandsThe Marina Bay Sands is planning for expansion of their resort in a market area so that they can reach with their services and offerings to the other countries as well. The city that has been chosen for the expansion plans of the hotel in India is Mumbai. The major reason being that the city is located in the coastal area and has many foreign tourists during the entire year (García-Almeida & Yu, 2015). . The resort will be able get its required type of land area in the city where they can set up the new premises of the resort.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
(PDF) International business expansion strategy
|9
|1625
|154

Assignment on Hospitality Industry
|10
|2628
|73

The Hospitality and Tourism Market Challenges in Hilton Hotel
|14
|1165
|20

Ethics in Luxury Hotels
|13
|4292
|3

Operations Management12 OPERATIONS MANAGEMENT Name Course: Professor's Name Institution City Code
|12
|4126
|181