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(PDF) International business expansion strategy

   

Added on  2021-04-17

9 Pages1625 Words154 Views
Running head: ANALYSIS OF INTERNATIONAL EXPANSIONANALYSIS OF INTERNATIONAL EXPANSION Name of the Student Name of the University Author Note
(PDF) International business expansion strategy_1
ANALYSIS OF INTERNATIONAL EXPANSION1 Executive SummaryThe report is based on the analysis of the international expansion related strategies that needto be formulated by an organization. The expansion policy has been discussed for the MarinaBay Sands Resort which has its operations in Singapore. The country that has been chosen forexpansion is India and the city is Mumbai. The analysis of the target market is done based onthe challenges that will be faced by the organization related to the economic factors. Thechallenges related to substitutes and competitors are also analysed in the report. The strategyrelated to market entry of Marina Bay Sands in Singapore is discussed in the report.
(PDF) International business expansion strategy_2
ANALYSIS OF INTERNATIONAL EXPANSION2Table of ContentsIntroduction....................................................................................................................3Target market of the company...................................................................................3Challenges faced in the new area...................................................................................4Recommended approach to face the challenges.............................................................5Market entry strategy.....................................................................................................5References......................................................................................................................7
(PDF) International business expansion strategy_3

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