The Hospitality and Tourism Market Challenges in Hilton Hotel

The Hospitality and
Tourism Market
Challenges Faced

The Hilton, United Kingdom
INTRODUCTION
Hilton Hotels and Resorts is a worldwide recognised corporation that has a chain of
hotels and resorts and is the flagship of Hilton. The founder of business corporation
is Conrad Hilton. By 2017, there are 570 and more properties in 85 countries.
These are mostly franchised, managed or owned by independent operators of
Hilton. The Hilton Hotels is one of the largest brands in the world. It targets
business and leisure travellers both (Walker and Walker, 2016). With all the
locations in major cities and near airports and vacation spots. The travellers or the
visitors who make direct booking from Hilton owned channels get special offers
and exclusive discounts and free Wi-Fi, keyless entry and a choice of room.

CUSTOMER SEGMENTATION
There are three types of market segmentation that The Hilton uses:
 Geographic segmentation
 Demographic segmentation (Bowie, Buttle, Brookes and Mariussen,
2016)
 Psychographic segmentation

HILTON MARKETING MIX
 Product
It provides a variety of hotel services all around the world. Luxury hotels,
focused chain services like Garden Inn. Loyalty programs like HILTON
HONORS PROGRAM is a special program for its loyal customers
(Vanhove, 2017).
 Price
Hilton’s target customer are the exclusive segment of society. It has
always maintained an exclusive price range for its customers like in India
a single room costs around 5000 to 35000 per night in the metro cities
(Lee and Kotler, P2015).