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International Hospitality Management: A Case Study of New Zealand Tourism

   

Added on  2023-04-20

13 Pages582 Words170 Views
International hospitality management:
A case study of New Zealand Tourism
International Hospitality Management: A Case Study of New Zealand Tourism_1
Introduction of New Zealand Tourism Group
Broad supply chain network
Variety in the products and services influences the purchasing power and decision of the customers
Different sectors- accommodation, transport, tour operators, wholesalers, retailers, theme parks, websites and cultural
events
Celebrity endorsements enhancing the brand image
Social media marketing increases the trafficking of the audience towards the brand image
High ranking for the visitors to the websites
Employee Engagement survey- helps in undertaking better decisions for increasing the sales revenue and profit margin
Media outlets popularizing the brand
International Hospitality Management: A Case Study of New Zealand Tourism_2
Introduction of hotel sector in New Zealand
Differs in shapes, size and budgets
Largest contributor to the hospitality industry (Nz.hotels.com, 2019)
50% of the employees work in hotel sector (Nz.hotels.com, 2019)
Flexible pricing eases the booking process
Security cookies and policies assistance in gaining loyalty, trust and
dependence from the customers
International Hospitality Management: A Case Study of New Zealand Tourism_3
Contd...
Availability of basic amenities- free parking, children amusement parks, laundry
services, non-smoking zones, free Wi-Fi, microwave among others
Restaurants and sight seeing facilities, which are situated in nearby locations
International Hospitality Management: A Case Study of New Zealand Tourism_4

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