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International Hospitality Management PDF

   

Added on  2020-11-12

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INTERNATIONALHOSPITALITYMANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Background of international hotel industry and tourism.............................................................1Background to Hotel company....................................................................................................2SWOT analysis of selected hotel company.................................................................................2Background to Global Hotel and Tourism industry – developed and emerging markets...........3Background to emerging markets...............................................................................................5PEST of selected emerging market.............................................................................................5Analysis of SWOT and PEST.....................................................................................................6Hotel strategy that adopted to implement with using strategic model and frameworks withinthe entering market......................................................................................................................7Justification of strategy.............................................................................................................10Practical application of strategy................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONHospitality industry provides essential services such as accommodation, food, etc. fortravellers. In this regard, different reasons exists due to people move one place to another.Hospitality is a major factor for individual, customer, businesses, etc. It helps to increase positiveresults in operations and functions to gain competitive advantages. In this regard, tourismactivities also promoted that helps to attract several tourist in the country (Breakey, Robinsonand Brenner, 2014). Present study based on Crown Plaza Hotel which is a multinational chain of full servicesand exist headquarter in UK. It is catering to business travellers, meeting of business man,conventions market. Furthermore, they are also focusing on different areas to promote theirbusiness in systematic manner. For gaining insight information of the present report, it covers background ofinternational hotel industry and tourism. Furthermore, SWOT analysis also undertaken toconduct internal and external analysis in appropriate manner. Moreover, report containbackground of global hotel and tourism industry in developed and emerging market. At last,strategy has been selected to develop effective functions in different areas of the world.MAIN BODYBackground of international hotel industry and tourismInternational hotel industry and tourism well established to offer accommodation acrossthe globe to face challenges. Managers of the business in hospitality industry trying to satisfyingguest needs, ensure that guest make repeat visit. Innovations in products and processes alsoestablish to gain more effective results. In the beginning, people have been providing hospitalityfor weary travellers since ancestors that is inhabited the earthabout 1,00,000 to 2,00,000 yearsago. Some years down the line in the age of antiquity so that it often provided sleeping facilitiesand popular attraction for those seeking rest and relaxation. In medieval times, it was mostlycloisters and abbeys that provided travellers with accommodation. In this time, popular traderoutes were opened to provide food and lodging for travelling merchants and their horses (Jusoh,Mardani and Sharifara, 2018). Moreover, these were not the hotels as people know them today. Hotel chain such as theRitz came a hundred years later after industry operate. It was manifestation of the growing1

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