International Hospitality Management: SWOT Analysis, Porter's Five Forces, and Strategic Models

International
Hospitality
Management

Table of Contents
INTRODUCTION.................................................................................................................................3
SWOT analysis of Crown Plaza Hotel.....................................................................................................3
Porter’s Five Forces Model....................................................................................................................4
Hotel strategy to be adopt and to be implemented.................................................................................5
Ansoff Matrix....................................................................................................................................5
Porter Generic Strategy Model-.........................................................................................................6
Justification...........................................................................................................................................7
Practical strategy application.............................................................................................................8
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9
Books and journals............................................................................................................................9

INTRODUCTION
Over the years, international hospitality sector can be considered as a crucial industry which
consists of many famous hotels that has given ample number of opportunities to visitors
which are looking forward to experience the best while visiting a foreign country or a
regional area that belongs to the same nationality (García-Lillo, Úbeda-García and Marco-
Lajara, 2016). This has resulted into rise within competition level because various hotels are
looking forward to enhance their operations among different emerging markets. In present
report, the hotel that has been taken into consideration is Crown Plaza Hotel in Royal
Victoria Dock which is already dealing at international level and presently has made an
objective of expanding business within the emerging market like China. Crown Plaza Hotel
Chain is already performing its operations in more than hundred countries with
approximately 3000 hotels are already in its control and delivering quality accommodation to
the tourists. On the other hand, this assignment will be e delivering information in relation to
SWOT analysis, strategic models like Porters Generic Strategies, Ansoff Matrix and Porter’s
Five Forces Model which will be helping in taking right decisions to improve sustainability at
Chinese Market.
SWOT analysis of Crown Plaza Hotel
Strength Weakness
In more than hundred countries with 3000
hotels and with marginal prices of rooms
accommodation services are being delivered
by Crown Plaza Hotel which can be
considered as a strength point for this hotel
that has not only improved clients loyalty but
also impacted positively on its brand image
at international level.
Absence of input detailing is considered to be
a significant issue for Crown Plaza Hotel as
there is delay in reacting different queries put
up by client, this is on the grounds that there
are number of client and staff isn't as
indicated by this so some time lodging need
to experience the ill effects of this issue and it
go about as there shortcoming.
Opportunities Threats
Business expansion among different
emerging countries like China can be
considered as one of the crucial opportunity
that can be easily grabbed by Crown Plaza
Enormous number of contender can go about
as danger for Crown Plaza Hotel because this
is on the grounds that huge number of
contenders will diminish the benefit capacity