International Hospitality Management: SWOT Analysis, PEST Analysis, and Hotel Strategies

International
Hospitality
Management

Table of Contents
INTRODUCTION.................................................................................................................................3
SWOT analysis......................................................................................................................................3
SWOT analysis of Crown Plaza Hotel...............................................................................................3
PEST Crown Plaza Hotel......................................................................................................................5
Hotel strategy to be adopt and to be implemented.................................................................................6
Ansoffs Matrix..................................................................................................................................6
Porter Generic Strategy Model-.........................................................................................................7
BCG Matrix.......................................................................................................................................8
Justification...........................................................................................................................................9
CONCLUSION...................................................................................................................................10
REFERENCES....................................................................................................................................11
Books and journals..........................................................................................................................11

INTRODUCTION
Tourism is transfer of visitors form there living place to other for exploring new things and
places for satisfaction of their wants and enjoys life. International Hotel Industry is that part
of truism industry which is related to accommodation of visitors for tourist place. Hotel
industry play an important role in firm tourism business as it provides infrastructure facility
to business and play as major part of tourism industry (Kozak and Kozak, 2016). Crown
Plaza Hotel in Royal Victoria Dock is a hotel chain with headquarter in London, UK. It is a
chain of hotels which is operating more than 100 nations with more than 3000 hotels and
118000 beads. This hotel is listed in star category with market share is a more than 10% in
whole tourism industry. The main objective of hotel is to provide world class service to its
customers and provide maximum satisfaction from the side of hotel. In this report, This hotel
will be consider as the base where the SWOT and pest will be analyse for knowing impact of
internal and external factors respectively. Here the strategic modals will also include in which
decision making and strategies will be analysis. Porters Generic Strategies, Ansoffs matrix
and BCG Matrix models will be used to help hotel in growth and development (Grobelna
and Marciszewska, 2016.
SWOT analysis
SWOT analysis is that framework which is used by firm for scanning it internal
factors which can impact on firm performance. In this framework strengths, weakness,
opportunity and threats of firm will be evaluated for development of function and use them
for formulation of strategy according to this.
SWOT analysis of Crown Plaza Hotel
Strength Weakness
 Global presence is major strength of
Crown Plaza Hotel as it help hotel in
getting is operations at global level , it
increase the chances of profit as
customer will get hotel services in
every country where there is large
number of services and can visit the
tourism destination which it want to
 Week information and technology
system acted as the weakness of firm
this is because there is lack of
updating in this field by management.
This can be improved by firm with
the help of technical assistance and
upgrade.

visit.
 Employees also act as the strength of
this hotel because of recruitment and
selection process. hotel follow a strict
process for recruitment of employee
from different sources this will also
help firm in getting qualified
employees and also lead in
achievement of firms objective on
time with increase performance.
 Major strength of hotel is that it
focuses on building relationship with
customer which will help firm in
relating customer and will also leads
in increase market share of firm. This
also aid customer in full satisfaction.
 Lack of feedback reporting is also a
major issue in hotel as there is delay
in responding queries and complaints
of customer, this is because there are
number of customer and staff is not
according to this so some time hotel
have to suffer from this problem and
it act as there weakness.
Opportunities Threats
 Hotel have the chance to increase its
marketing operation more as there is
continues development in tourism
industry. This will help hotel in
establish its branches where there is
more visitors. This will aid it in
increasing its market share and
increase infrastructure for more
profitability and development.
 Bring technological changes in firm is
also an opportunity for Crown Plaza
Hotel as it can use online booking
manager and can list itself on various
platform like Trivago and many more.
This will help hotel in increasing the
satisfaction of customer and
minimising burden from employees
 Large number of competitor can act
as threat of firm this is because large
number of competitors will decrease
the profit ability of firm, and in hotel
industry there is big range if hotels
which are selling same type of
product also it all depend upon the
brand value of hotel (Chang and
Busser, 2017).
 Legal requirements are changing
continually and verify from nation to
nation which firm have to use to
change its policies. This is so fast that
firm have to which it continually but
some time is lag blind this al will
stuck between legal liabilities.