IHPR5025 International HRM Practice
Added on 2020-05-04
12 Pages3136 Words83 Views
Leadership ManagementProfessional Development
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Running head: International HRM practice International HRM practice
International HRM practice Table of ContentsIntroduction.........................................................................................................................................3Task 1:.................................................................................................................................................3Some challenges faced by Microsoft in international marketing.......................................................3Strategies to be used in Africa............................................................................................................5Strategies to be used in Britain:-........................................................................................................5Benefits and limitations of proposed strategies in Africa and Britain...............................................6Task 2..................................................................................................................................................7Hofstede Cultural Dimensions model................................................................................................7Measures to motivate the employees..................................................................................................8Conclusion and recommendations....................................................................................................10Bibliography.....................................................................................................................................112
International HRM practice IntroductionThe report talks about the functions and business activities of Microsoft and it also explains that how the company faces difficulties while expanding and flourishingits business in the international market.There has to be a proper strategy to be plannedwhile expanding the business to countries like Africa and Britain. It also explains the Hofstede cultural model to determine the long-term goals and objectives of the firm. It tells that how the company motivates its expatriates by providing various advantages is mentioned in the report.Microsoft is an American Multinational company that deals with technological services that it provides to its users. The company was founded on 4 April 1975 by Bill Gates and Paul Allen. It is a sixth largest technological service providing company. Microsoft is largely known all over the world and it is flourishing its business since existence. The services provided by Microsoft are as per the needs of the consumer's demand and expectations. Microsoft is able to fulfill the needs of the highest section of society. Task 1:Some challenges faced by Microsoft in international marketing.One of the factors which generated complexities for Microsoft in order to develop in the market is the consumer's purchasing power. It is very difficult to identify the true needs of a huge number of people in the international market. Since the customers are from different countries the executives of the Microsoft can make mistakes in the way that they assume what the customers of different countries want.But it is not necessary that their needs match to the assumption of the Microsoft (Weiss and Wilkinson, 2014). There are some following challenges and risks which have been faced by the company as discussed below. 3
International HRM practice Brand-Name PowerAlthough the culture brand of the Microsoft is well-known around the world this never means that the Microsoft products will be popular if they are introduced in some other countries. But the main problem is that if someone is aware of the brand itdoes not mean that the customer will prefer it over other products. The process of gaining the faith of the customers could end up in a lengthy and very expensive process because till now they were using the products which were produced by the local companies of their own region from a long time. The local citizens of those countries may even think that the Microsoft is trying to take over the place of the local companies, which can cause dissatisfaction or displeasure among the people of that country (Akaka, Vargo, and Lusch, 2013). Cultural NuanceIt is largely dependent on the advertisements and the marketing messages sent by the medium of media, magazines, and newspapers through which the consumers are ready to buy that product. In order to make the advertising effective not only accurate translation is required but it also requires in-depth knowledge of the cultural beliefs and traditions which are prevailing in that country. What kind of thing is required to make the customer buy our products differs from country to country (Gai, Haldane and Kapadia, 2011)?Communication StyleThere are a lot of hindrances to which obstruct the effective communication and experiences of the executive other than language difference issue in the Microsoft. Sometimes executives want to carry negotiations on a fast pace but in a few countries, the executives pay more emphasis on the expression and interrelationship than on the business deal. They consider better to build relations before any deal is cracked (Jacsó, 2011). Distance and TimeIn today's world the technology has grown to a large extent then some executives from some other countries want personal interaction instead of the video 4
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