International Logistics Management Report

Running head: INTERNATIONAL LOGISTICS MANAGEMENT
International Logistics Management
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INTERNATIONAL LOGISTICS MANAGEMENT1
Table of Contents
Introduction................................................................................................................................2
Literature Review on Apple.......................................................................................................2
Apple Inc. Supply Chain and Advertisement.........................................................................2
The unsolved dilemma in Apple’s Supply Chain..................................................................3
Conclusion..................................................................................................................................4
References..................................................................................................................................6

INTERNATIONAL LOGISTICS MANAGEMENT2
Introduction
As opined by Hugos (2018), international logistics management is a process that helps
in the planning as well as management of the flow of goods as well as services in the supply
chain system of a productive business entity from the point of generation (acquisition) to the
end of consumption (customer purchase). Unlike the local logistic management system,
international logistics is a process that is known to involve the crossing of the supply of the
goods and services at least to one international border. In this connection, the given paper is
concentrated on undermining the global logistics management for the renowned Apple
Company based on the push and pull as well as the bullwhip effect.
Literature Review on Apple
Apple Inc. Supply Chain and Advertisement
Lockamy III (2017), is of the viewpoint that the Apple Company has successfully
evolved itself into one of the most recognisable innovative and advanced technology firms in
the last three decades. The article critically stated that the root reason behind the success of
the company is its attribute towards maintaining the effectiveness of its supply chain
management. The managers at Apple are found to be significantly effective in taking the
decision making process concerning the current as well as the prospective suppliers
concerning achieving potential and recognisable impact on the supply chain of the
organisation.
Theoretical Approach of Push and Pull Effect
In this connection, this evolution of Apple in managing an efficient supply chain can
be defined with the help of the push and pull effect. According to the viewpoint of Khan et
al., (2016), the push and pull strategy is connected to the part of advertising. The push