Role of Culture in International Business

International
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Functions of the HR director for planning and staffing new project internationally.............1
Role of culture in international business................................................................................2
Developing knowledge of organisational and nation culture using Hofstede model.............3
Challenges and opportunity to manage diverse global workforce.........................................4
Understanding global virtual team and team working...........................................................5
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
MNCs are now diversifying and operating their businesses all over the globe. With the increase
in liberalisation in countries for their economic environment, the need of international
management among the business and professional has been increasing automatically.
International management is the management practice to handle the business operations that are
spreader in various countries apart from parent country (Helms, 2021). Basically it is the
management of the diversify business operations and the business environment with the different
language, work culture, political and social policies and economic environment. The present
report is on "ASOS plc" a multinational online shopping retail company based in UK and also
has office in USA and Europe. The report will outline the opening of the new office of company
in New Delhi, India. For which report will understand the role of culture in international business
through Hofstede model, major opportunities and challenges of managing the diverse global
workforce. The report will also outline the factors that contribute the globalised economy the
creating the awareness of ethical and account international policies.
MAIN BODY
Functions of the HR director for planning and staffing new project internationally
In the modern business environment employees are one of the important factors that lead to the
management and in order to bring value and achieve the goals there is the highest involvement of
the employees in this dynamic international business environment (Liu and et. al., 2020). A HR
director plays an important role by performing some elementary functions that help in achieving
goals. The function of HR director of ASOS plc in new project development in New Delhi, India
is discussed below:
Planning: The role of HR director of ASOS plc in the international business planning is a
imperative aspect that is required to be performed in order to expand the business globally. The
HR director will strategize the various strategies in planning the proper road map to conduct
international business in the new country.
Organising: Organising the various tasks according to the new international business planning
vital function that HR manager of ASOS plc performs, as every country has a different cultural
environment that must be adopted.
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