Effect of International Market on Organizational Culture of Air Pie

This presentation discusses the impact of entering the international market on the organizational culture of Air Pie. It highlights the importance of cultural sensitivity and effective communication in international business. The presentation also explores the influence of culture on negotiation, consumer behavior, and business strategies. Additionally, it discusses the relevance of Hofstede's cultural dimensions theory in cross-cultural communication.

INTERNATIONAL
MANAGEMENT
TASK 1

1 Effect on the organisational culture of Air
Pie by entering into international market
The company wants to collaborate with Japan and USA market to
cope up with the stage of market saturation. This international
marketing is one of the way to expand the business to earn
profit. Since the culture plays a significant role in shaping the
international business, the organisational culture of Air Pie is
also affected by this. With the help of good knowledge of
market culture internation business can derive many
advantages.

The data, information and the knowledge exchange is an integrated
part of organisation to facilitate business negotiation. For this
effective communication must be there between various parties
involved in the business. This way of communication differs
according to the cultural aspects of the countries. One has to
recruit staff with a knowledge of different languages for the
same. Characteristics of negotiation is also affected by the
culture. The distortion of the transmission channels sometimes
obstructs the healthy communication (Armstrong and et.al.,
2015). This must have to be kept in mind while installing the
cables.

The culture plays a vital role from the beginning of negotiation.
The vision and the approach of the situation and also the
strategic approach is influenced by it. The expectation, actions
and the response of both buyers and the sellers are affected by
the culture. The clothes, expression, gesture, punctuality etc.
signifies the attitude and behaviour of the individuals residing
in various geographical regions. The taste of the consumer is
dependent upon the cultural in which they are born and brought
up. According to the same sense they buy the things(Cascio,
2018). Hence, we can say that culture plays an important role to
expand the business at international level.

To explain the impact of culture the Hofstede's cultural dimensions
theory can be taken as an illustration. It is a frame work for
cross-culture communication. The effect of a society's culture
on the value of its member is described in this theory along with
the relation between these values and the behaviour.

It has been postulated in this theory that it is important for every
business to promote the cultural sensitivity to work effectively
while interacting with the people of other nations to make sure
the transactions (Coates and et.al., 2015).
In this way we can say that cultural plays an important role to
shape an international business. In this case the company is
trying to expand its business over Japan and USA. Due to this
the organisational structure of the company is affected in
various ways. Since it is a fast food restaurant according to the
taste of these countries it has to set a requisite menu.

Economic factors also have to be considered to serve the
affordable food to the customers to make the profit. Employees
must be selected as per the requirement (Deresky, 2017). Due to
this existing staff may feel left out since they are not getting the
opportunities. They try to restrain the work. To avoid this,
proper training must be given to cook the food as per the
requirement of these countries.

With the new recruitment, collaboration problem may occur. For
this the managers have to adopt appropriate tactics. The
regulations and the policies of the other nations have to be
implemented properly to avoid the government
intervention(Geppert, Matten and Williams ,2016). One should
have to acquire appropriate knowledge of the community
psychology to grab more attention of the customers. Customers
have to be greeted appropriately to bind them with the
company.

Sometimes staff may have the problem to understand the language
of customers and the other staff, but team working can play an
efficient role to deal with such a situation. If new equipments
are installed, proper training must have to be given to the
employees so that they can serve quality food to the customers
as per their requirement.

According to the culture the services are used by the customers.
In some countries people pay more attention over the hygiene.
One has to understand the proper culture of the country to serve
the customers according to the hygiene practices required by
them. Ambience of the restaurant should also be according to
the likes of the consumers to attract them more. Proper work
allocation strategy must be adopted by the mangers to avoid any
kind of confusion.

In this way, we can say that for the success of any international
business one has to understand the cultural aspects prevailing
over there. To satisfy the customers according to their need is a
key for the success of every business organisation. In case, the
consumers are having any problem it must be considered by the
managers appropriate to keep them satiated. Various offers and
online services must also be provided for the sake of customers
with the help of requisite staff.

References
Armstrong, G. and et.al., 2015. Marketing: an introduction.
Pearson Education.
Cascio, W., 2018. Managing human resources. McGraw-Hill
Education.

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