International Management-M!

INTERNATIONAL
MANAGEMENT

INTRODUCTION
• The report will cover Air Pie organisational culture which is affected by
Japan and USA culture differences. The company wants to expand its
business as it is growing fast food restaurant in United Kingdom. The
different culture and behaviour of people living in Japan and USA will
affect the strategies and operations of firm that some certain strategies are
required to manage the operations and business activities effectively.

TASK 1
1. How organisation culture of Air Pie
will affected by entering new
international markets
• Hofstede's culture dimension models will help to understand the impact of
potential markets upon Air Pie business.
• The research will study international business and communication aspects.
• It can be said that new environment and people of different countries will
affect the business of Air Pie that it will take time to establish profits in a
specific period.

Hofstede's culture dimension model

CONTINUE
• Power distance: Power distance refers to the inequality which is
explained from below not from above.
• Uncertainty avoidance: There are some members in the society capable
of managing future uncertainty without any stress or tension.
• Individualism vs Collectivism: In this, individual is inclined towards
group remaining.

CONTINUE
• Masculinity vs Femininity: These two are revolve around emotional
roles distribution between genders that it is a major problem for societies
now a days.
• Long terms vs short term orientation: These are based on the teaching
of Confucius.
• Indulgence vs Restraint: The last dimension refers to the measurement
of happiness.

CONCLUSION
• Thus, it can be said from the analysis of Hofstede's culture dimension
model that the Air Pie company is able to investigate environmental and
cultural condition of Japan and USA in order to expand its business
effectively. This will have some impact on firm by different culture and
behaviour of people living there.

THANK YOU