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International Marketing Assignment - Coca-Cola

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Added on  2020-10-22

International Marketing Assignment - Coca-Cola

   Added on 2020-10-22

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INTERNATIONALMANAGEMENT
International Marketing Assignment - Coca-Cola_1
Table of ContentsINTRODUCTION.......................................................................................................................................2MAIN BODY..............................................................................................................................................3Evaluate leadership required to meet the challenges presented by Global virtual teams..........................3CONCLUSION...........................................................................................................................................7REFERENCES............................................................................................................................................9
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INTRODUCTIONThis study is based on International management. International management is related to knowledge and skills required for operating in different countries. It requires knowledge about regulation applicable to different countries in which organization is operating it activities. This study will include Coco- Cola as part of this assignment. Coca-Cola is involved in Beverage industry and provides products such as Fanta, honest tea, coke, coco-cola zero sugar, coco-cola life etc. This study will include leadership required to meet challenges presented by global virtual team. This assignment will include work effectively as a member of a global virtual team with practical application of cultural awareness, including ream working skills.MAIN BODYEvaluate leadership required to meet the challenges presented by Global virtual teams Global Virtual teams refers to group of individual who works together from different geographic locations and use communication technology such as email, FAX, and video conferencing services in order to collaborate. Global virtual team provides various benefits and disadvantages. Benefits of global virtual team:Affordability: global virtual teams in companies only pay for required level of support; they required reduced cost compare to professional consulting organization. New opportunities: Global virtual teams assist organization in creating new opportunitiesfor individual that are less mobile (Deresky, 2017).Higher profitability and productivity: Global virtual teams assist in increasing the profitsand productivity of organization by performing their best in every task.Disadvantages of global virtual teams:It creates conflicts between groups due various cultural differences between the members of team.Cost of using communication technology is high because the members of team areconnected through this technology and it is required at all the time.Workforce diversity is related to similarities and difference betweenemployees relating to age, gender, physical or mental ability, race etc. Managers in order toreduce cultural differences between employees must have strong communication skills todevelop confidence and self- esteem in their employees (Rhodes and et.al., 2017). Coca- Cola isthe one in which employees belongs to different backgrounds, experiences and cultures can
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