Running Head: International Management 11 Running Head: International Management Executive Summary Tesco PLC
Added on 2019-11-26
12 Pages2256 Words66 Views
Running Head: International ManagementInternational Management
International Management 1Executive summaryTesco PLC is a retail business involved in supermarket activities. The company is settled in theUK market. Also Tesco is further aiming to target the Australian market. The first part of thereport includes the market and company analysis, with this analysis the company got to know itsskills and capabilities. Further Tesco company shall enter into the market by forming a jointventure with another Australian based company. This will automatically initiate promotion forthe company and provide customer base as well. The below mentioned is the extended part of thereport which includes the international strategies which the company shall adopt in order to gainmarket share of Australian market as well. It will further provide an overview of the activitieswhich Tesco shall initiate in the international market to gain competitive edge. Further, theinternational strategies and activities of Tesco PLC are discussed below.
International Management 2ContentsExecutive summary.....................................................................................................................................1Introduction.................................................................................................................................................2Synopsis of Part-A........................................................................................................................................2Entry mode for Tesco in Australian Market.................................................................................................3International Strategy for Tesco..................................................................................................................4Motivation and Leadership in Cross-Cultural Teams...................................................................................5Multinational structure of Tesco PLC...........................................................................................................5HR Recommendation...................................................................................................................................7Marketing Consideration.............................................................................................................................7Conclusion...................................................................................................................................................8References...................................................................................................................................................9
International Management 3IntroductionThis assignment is in alignment with the task 1 which included the strategies of Tesco Companyto grow in the international market of Australia. The earlier report provided optimuminformation about the market analysis of the company and the environment in which thecompany is planning to expand. This task is further in adjoinment to the initial task provide theentry mode and the strategies with which the company will implement the expansion process. Tesco PLC is a British multinational company involved in a retail business. The company isheadquartered in the United Kingdom having a huge human resource of around 460,000employees. Tesco was originated by Jack Cohen in the year 1919; the company is alreadyconducting their business activities worldwide by managing 6553 stores globally (Tesco, 2014).Further, with the purpose of growth and expansion the company initiates to introduce theirsupermarket activities in Australia. The report includes the activities of the company to expandtheir business internationally.Synopsis of Part-AFrom the market analysis of Australia conducted in Part A of the report, the following are thefacts that came into consideration:The Australian economy for initiating the activities of the company is strong as theAustralian government is very keen in implementing policies for the benefit of thelocalities of the country. Also, due to the existence of financially strong political systemand presence of optimum workforce, the market environment would assist Tesco ininitiating business development (Armstrong, et. al., 2015).
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