International Management

Running Head: INTERNATIONAL MANAGEMENT 0
INTERNATIONAL MANAGEMENT
student name
4/11/2019

INTERNATIONAL MANAGEMENT 1
1. Executive summary
The report will include a business plan for an innovative product accomplishment that is
“a pill that will make lose weight” without exercising or dieting that is fat evanescence. The
marketing plan of the company has a budget of $19,000 that included costs over promotional
tools like sales promotion, social media marketing, and printed advertising. The company would
adopt product development strategy to offer to population of Canada having issue of overweight.
The company premium pricing strategy leads to target medium to high-income group. The
company would reach out to customers through brick and motor store in Canada or online
website. The competitors of the company include Holy Grail, Garcinia Cambogia, medical
treatments, and physical activities centre.
Major strengths of the company included attractive product and good for health and
weakness of the company included the inability to build customer trust easily. The opportunities
for the company would be an increase in obesity in the population and expansion strategy.
However, the threats for the company were competition and legal issues.

INTERNATIONAL MANAGEMENT 2
Contents
1. Executive summary.....................................................................................................................1
2. Execution.....................................................................................................................................3
2.1 Marketing sales plan..............................................................................................................3
2.1.1 Marketing objective:.......................................................................................................3
2.1.2 Marketing mix strategies................................................................................................3
2.1.3 Marketing budget............................................................................................................4
2.2 Operations..............................................................................................................................5
2.3 Milestones..............................................................................................................................6
2.4 Metrics for success................................................................................................................7
3. Opportunity..................................................................................................................................8
3.1 Target market.........................................................................................................................8
3.2 Competition...........................................................................................................................9
3.2.1 Direct competition..........................................................................................................9
Indirect competitors...............................................................................................................10
3.3 SWOT analysis....................................................................................................................10
Strengths................................................................................................................................10
Weakness...............................................................................................................................10
Opportunities.........................................................................................................................11
Threats...................................................................................................................................11
4. Conclusion.................................................................................................................................12
References......................................................................................................................................13

INTERNATIONAL MANAGEMENT 3
2. Execution
2.1 Marketing sales plan
Marketing plan for “Fat evanesce,” a fat burning pill would include various stages
2.1.1 Marketing objective:
 Increase Customer base – The objective of the marketing plan would be to reach out to
maximum customers in next six month through enhanced brand awareness.
 Quick Return on investment – The objective of the marketing plan would be to gain
return from investment in the launch of this product within the next eight months (Adam
& Kotler, 2014).
2.1.2 Marketing mix strategies
 Product strategy – Considering the Ansoff’s matrix, an appropriate strategy for the
company would be product development strategy that is offering a new product, which is
a pill help losing weight to the existing market that is Canadian market.