Expatriation in a Globalized Economy: Causes of Failure and Implications for HR Director

International management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
Main body........................................................................................................................................1
Evaluate why Expatriation used in a globalised economy and causes of expatriate failure,
implications of findings for HR Director...............................................................................1
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Good Human Resource management in companies that are doing business globally needs
cultural awareness and quality to response quickly in dynamic situation. Professionals that
handle human resource do all recruiting, interviewing, hiring, training the employees and explain
to them all the requirements for achieving the business goals (Hult, Hair Jr and et. al., 2018). The
HRM set the policies, conditions, and procedures for surety of fair safe and productive work
environment. International management of an individual requires motivated and inspired
employees to work in collaboration even when they don’t reside in same working location. In
this report below we will discuss about why expatriation is widely used by Cadbury in a
globalized economy and reason of expatriation failure.
Main body
Evaluate why Expatriation used in a globalised economy and causes of expatriate failure,
implications of findings for HR Director
Expatriation in Cadbury
Expatriation is sending employees of an organization to work in other country with
assigned work on long or short term business projects. These employees help organization to
establish working in foreign places, start overseas markets and utilize skills and knowledge to
co-operate with their company’s business partners (Cadbury's employees want more
international postings, 2021). The experience gained by employees helps the organization to
develop the basic structure of management skills and their capability to achieve more in
globalized market. Cadbury being a confectionery and beverage company, cadbury knew the
market value of confectionery business and thus separate out the operation of these two
industries. Staying at the top of confectionery market for Years Company globalized its
confectionery items especially chocolate industry, while the beverage industry was localized till
U.S. as Dr. Pepper Snapple Group , Inc. Cadbury has integrate its HR policies and practices with
overall business to help them achieve its globalized goal. The company uses various HRM
strategic programmed like “managing for value” which aim to raise the understanding of
employees about values that can be profitable to company (Mathews and et. al., 2016). The other
programs provided by company are “working better together” and “growing our people”. These
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